MY JOURNEY Of CROWDFUNDING to Build a tool to Crowdfund BETTER

The Numbers 2.3% Backer Rate Average pledge: $75 Perks: 9 Levels IG: 80%, KS: 56% KS IG Others Most popular pledge: $25 Up to 65% Spend on Collection Average campaign: IG: $3700,  KS : $5000 Perks: 9 Levels Pre-launch 3 to 9 months, full time job Successful ones: 30% of the funding from friends and family, within few days Average duration: IG:47, KS: 29-41 days

Should/Could/How do I?..... Better Strategy through Lessons learned from others

THE PRE LAUNCH NOT THE CAMPAIGN … Lesson 1 10, 9, 8, 7 , 6.. and “Zero”.. THE PRE LAUNCH

LESSON 2 Tribe Crowd Funding Crowd Tribe Strategy Connect Emotionally  Engage repeatedly → Invest emotionally (Soft Invest) → Hard $ Invest

Crowd Vs Tribe A Tribe is built on: Transparency, Integrity Credibility, Common Interests/Shared Goals Founder Vs Funder Engagement- Creative  Process. Continuous Feedback- Action Emotional Connection Tribe stays with you during pre campaign, during the campaign and post campaign. Tribe is built from backers, influencers and their social network Online tools available

Building A Tribe Find Crowd Story & The Telling Get Involved Involve

Finding My Tribe InCrowd Vs OutCrowd aka Backers Vs Influencers Alumni Associations Company Events Non Profits Networking Associations (GPSEG, PSL….) CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable, and Seedrs )  http://www.crowdcrux.com/10-best-kickstarter-alternatives/ Crowd Funding consultants Change.org Flattr.com LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect http://www.cofounderslab.com/ http://www.pitchfuse.com/ http://www.nlcfa.org/ http://www.nlcfa.org/official-sponsors.html Entrepreneurs. Schools (Temple, Drexel) fs Crowdfunding Bloggers/Media Other NCFRA (other crowdfunding association)

The Story Once upon a time.. the story- 3 Cs.   Connect  Emotionally Convince  Right brain Compel  Action Theme “Helping to build a tribe by fostering Trust, empathy and emotional  connection, loyalty through Integrity, transparency and collaboration resulting in emotional and financial investment” The Telling Channels, Would you share it? Why, How, What, Why of Quality SM Sharing http://goo.gl/aDbvDp

Failure is an option My Tribe will carry me even if my campaign is a failure It is a learning process. It is hard work, but fun

Funding Is Fun and Humane again Human 2 Human Relationship Trust Word of mouth Integrity Credibility Friends and Family

Contact Gigi J Kizhakkechethipuzha in/gigijk, @gigijk gigijk gigijk@gamillc.com

Resources Success Criteria Stats: http://goo.gl/QqUxTI Effective SocialSharing: http://goo.gl/aDbvDpr Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups Blog: CrowdCrux.com, Simple trick to find bloggers: http://vimeo.com/77560606 http://launchopolis.com/campaigns/ PR: CrowdfundingPr.com Campaign Calculator : http://reubenpressman.com/kickstarter/ http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088298