Editor of UCSF Magazine POLINA’S PERSONA Name: Jane Smith User Type: Editor of UCSF Magazine Quote: I need material and images about the TB Ward at UCSF in the 1920s to write an article by the end of this week. Can you help me? The Archives Researcher often needs in-person or telephone help to hone in on their search. Sometimes they don’t know what they’re looking for. They often don’t know we have more than they think we have. Goals & Needs Obstacles & Pain Points Opportunities I searched your website for [X], but can’t find anything Doesn't know that digitized University publications can be searched for and accessed at HathiTrust. Confused by multiple search points on the Archives site Need one place to search all materials related to UCSF history: a unified search portal I need to access historical photos … where can I see them? How can I get a digitized copy of a photo? Access to Calisphere is missing Our digital collections are hidden, not easily discoverable Doesn’t know if she has to pay Archives for these kinds of services We need to streamline access to, and improve visibility of, our digital collections We need to be transparent that Archives services are free to UCSF affiliates Borrowing account? No Most-used library None I need to clear the copyright for images I want to use Copyright information is provided through Calisphere OS X Laptop Chrome Most-used tech I need additional images beyond what I’ve found on your site There is no information about the physical UCSF Archives photo collections … that we have about 30,000 prints, slides, etc. that an archivist can search and digitize on demand Be transparent: add information about the Archives physical photo collection and let patrons know that we can digitize any on request Parnassus Campus Interest in in-person events & help None Very Into It