Every Opportunity is a Golden Opportunity Kathy Schultz Senior Marketing Consultant, UW Health Trey Schwab Outreach Specialist, UW OTD Jaime Myers, RN, MSN, CCTC Senior Transplant Coordinator, UW Health Transplant

Start the “Ripple Effect” with the Online Tool Kit http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Using These Tools: Examples Why reinvent the wheel? Electronic/email campaign Dilly for a dot idea Local DMV recognition Rose dedication event Orange you proud to be a donor day Should you skip “the booth”?

Start the “Ripple Effect” with the Online Tool Kit http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

You and Your Hospital PR/Marketing Team Invite them in, share a story, provide education Media guide and media talking points Where to learn more The “pretty stuff” (logos, artwork…) “I just used the online toolkit to grab a donor dot logo! Handy!” Lisa Malek- PR Specialist, St. Vincent GB

Start the “Ripple Effect” with the Online Tool Kit http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Elevate Your Work and Promote Donation the Easy Way Print our materials (Dottie, YIW, DLA) Use our sample stories, recipient/donor stories, or write yours Social media, your website Order merchandise Donate Life materials

Start the “Ripple Effect” with the Online Tool Kit http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Win a HRSA Gold Medal Hospitals can now win a HRSA Medal of Honor for their work to promote organ, tissue, and eye donation Gold, silver, bronze. Email Trey to enter next year

UW Team Transplant Forward for Life Forward Focus Collaborative April 26, 2013 Jaime Myers, RN, MSN, CCTC

Problem Limited means to communicate to patients and donors about how they could assist with the promotion of organ donation. Transplant staff had limited materials and information on where to point patients who did inquire. OPO Staff attended class on units on Monday. Did not get to everyone. Txp staff often just gave OPO phone #.

Goals Increase in state registry volumes. Increase number of volunteers throughout the UW Organ and Tissue Donation service area. Increase in volume of thank you’s sent to donor families and donor hospitals. Increase number of donors.

Aim Statement To develop a formal program to heighten patient and family awareness of the need for organ donation and to better engage patients in donation awareness activities to increase organ donation.

Plan Solicit patient feedback Identify existing measures Develop plan Develop materials Identify and implement process for material distribution

Target Population 1000+ waitlist candidates 5600+ transplant recipients 2900+ live donors Family members of all groups More than 10,000 people we can target to help with our mission!

Do: Material Development UW marketing staff member developed material packet based upon patient and staff input Identified pins for distribution

Materials

Do: Distribution of Materials Program discussions and staff orientation on how and when to distribute materials One year anniversary visit with one year pin Additional clinic visits Hospital discharge Waitlist candidates and family members

Study January – March 2013 Approximately 275 folders distributed 19 patients have joined the UW OTD volunteer program Thank you card volume

Study: Donor Registry Volume

Study – In Process Continued monitoring of goal metrics Patient feedback – support group Survey patients and staff regarding materials

Additional Successes Shared materials with national Donate Life America program Materials also being used in the VA transplant program