Beekeeper Smurfit Consulting David Madigan Monika Ghita Geoff O’Brien Weiran He

How must Beekeeper succeed to grow in your chosen market? Your challenge How must Beekeeper succeed to grow in your chosen market?

Our recommendations A strategy best suited for Beekeeper to succeed 1. Focus on hospitality – specialized offering 2. Standardized GDPR-compliant solutions to all industries 3. Internal reorganization (increase efficiencies) A strategy best suited for Beekeeper to succeed

Agenda Analysis Recommen-dations Implemen-tation Geoff O’Brien Monika Ghita Implemen-tation David Madigan

Analysis Geoff O’Brien Analysis Recommendation Implementation Monika Ghita Implementation David Madigan Analysis Geoff O’Brien

Global Trends Growth of non-desk workers – gig economy Personal data regulation Platform providers creating markets Demand for Beekeeper solution, GDPR opportunity

Competitive Analysis Beekeeper strength lies in hospitality sector Deskless Employee Specialists Established Global B2B Providers Hospitality Manufacturing Retail Funding Good Medium Bad Beekeeper strength lies in hospitality sector

Beekeeper Growth Tensions Complexity of product Demotivated engineering workforce Competing unclear internal goals Beekeeper must organize in an agile manner

Beekeeper Financials Must increase Beekeeper profit margin

recommendations Monika Ghita Analysis Recommendation Implementation Geoff O’Brien Recommendation Monika Ghita Implementation David Madigan recommendations Monika Ghita

Become the most renowned operational communications platform for the hospitality industry generating $26m in 2021.

Recommendations Focus on hospitality industry Provide a solution to all industries Grow without a partner Consistency with vision Consistency with core capabilities Size of opportunity Cost of implementation Feasibility Good Medium Bad Success in hospitality will pave the way to future growth

Recommendations Succeed in hospitality to grow in a chosen market Focus on hospitality – specialized offering Standardized GDPR-compliant solutions to all industries Internal reorganization (increase efficiencies) Succeed in hospitality to grow in a chosen market

1) Focus on hospitality sector Partner with IT hospitality provider (i.e. Travelport) Create a strong base platform + Custom APIs Customer retention programme (NPS score) Become the market leader in the hospitality industry

2) Standardized GDPR solution Standardized based product No custom development Leverage GDPR compliance Marketing communications SEO, Online Advertising Out of the box solution System usage fee Onboarding fee Support fee GDPR compliance will help gain customers in other industries

3) Internal reorganization Develop clear goals, objectives and KPIs Create agile, cross-cultural teams Foster employee engagement Everyone should work to achieve overarching goals

implementation David Madigan Analysis Recommendation Implementation Geoff O’Brien Recommendation Monika Ghita Implementation David Madigan implementation David Madigan

Partnership Discussions Timeline 4 2 Employees 7 Funding Series B $13m GDPR Solution Launch Hospitality Solution Partnership Discussions Product Launch 2018 2019 2020 2021 $13m funding and 13 additional employees are required

Risks and Mitigants Risks Mitigants Travelport partnership issues Internal Cultural Resistance to Change Funding Issues Threat from Facebook, WhatsApp and Slack Mitigants Alternatives with Amadeus and Sabre to be explored as contingency Clear communications (include all staff members at all stages). Employee engagement workshops Regular Employee Surveys Clear description of growth strategy Highlight data security solution and reputation 1 2 3 4 Key risks have been identified and contingencies have been put in place

Series B Funding Round Based on cost forecasts $13m funding is needed Current Situation Requirements Total Series B Total Funding to date = $14.5m Accumulated shortfall (2013 – 18) = ($9.1m) Remaining Funding = $5.4m Typically 24 months of future costs = $24.4m Employee growth adjustment = $6m Cost coverage requirement = $18.3m $13m Funding Based on cost forecasts $13m funding is needed

Financial Projections & KPIs $26m profits achieved by 2021

Conclusion Smurfit Consulting David Madigan Monika Ghita Geoff O’Brien Weiran He