National Motor Museum, Beaulieu Annual General Meeting Wednesday 28th March 2018 National Motor Museum, Beaulieu Go New Forest AGM 28/03/18

Agenda 13.30 Welcome – Steve Lorton (Chairman) 14.00 Shifting our Culture – Anthony Climpson (CEO) 14.30 Break for Refreshments 15.00 British Guild of Travel Writers Our future partnership – Alastair McKenzie (Chairman BGTW) 15.30 Question & Answer Session – Steve Lorton (Chairman) Anthony Climpson (CEO) Alastair McKenzie (Chairman BGTW) 16.00 Close Go New Forest AGM 28/03/18

Steve Lorton (Chairman GNF) Welcome Steve Lorton (Chairman GNF) NFTA Finalisation NFTA 2017 Accounts – Final Process for Control of Residual Funds GNF Structure going forward Role and Structure of the Advisory Group Go New Forest AGM 28/03/18

Transfer of NFTA Funds to GNF: As per Clause 12 the NFTA Governing Principles: “…..after satisfaction of any proper debt and liabilities, {the Steering Group} shall dispose of any assets held by NFTA. Such assets shall be applied for the benefit of tourism within the New Forest”: Go New Forest AGM 28/03/18

Go New Forest AGM 28/03/18

Therefore the following Funds (£) have been transferred to GNF: The GNF Advisory Group to manage the residual NFTA the funds with total transparency via a separate GNF Bank group Account. The Advisory Group will allocate funds via bids from the Little Acorns Marketing Group to improve and supplement the existing destination Marketing Plan. The bids will be for specific “identifiable” projects and expenditure (£) will require the approval of the GNF Board once agreed via the Advisory Group. Go New Forest AGM 28/03/18

Go New Forest Structure Board “Little Acorns” Marketing Group “Advisory” Group Go New Forest CIC Go New Forest AGM 28/03/18

Go New Forest Board Key Responsibilities: Steve Lorton Chair Anthony Climpson CEO Stephen Munn Board Member Alison Wilson Barry Rickman Non Executive Paul Sherry Bobbie Lawrence Key Responsibilities: Responsible for the governance and staffing of the CIC. Manage strategic development, finances and cash flow of the CIC. Go New Forest AGM 28/03/18

Go New Forest - Advisory Group Key Responsibilities: Advise the GNF Board on matters that either will be of interest or concern for the Destination. Allocate the residual NFTA “funds” to benefit the marketing of the destination. Act as a forum for cross sector group cooperation and activities. Act as a conduit between GNF Board and Sector Groups. Consists of: Steve Lorton (Chair) James Hilary-Jones (Hotel Group) Rob Griffiths (Attractions) Elizabeth Deadman (B&B) Nina Toyne (Self Catering) Bobbie Lawrence (Holiday Parks & Campsites) Vacant (Food & Drink) Anthony Climpson (CEO) Carol Seymour (Business Manager) Christine Ames (Consultant) Go New Forest AGM 28/03/18

National Motor Museum, Beaulieu Annual General Meeting Wednesday 28th March 2018 National Motor Museum, Beaulieu Go New Forest AGM 28/03/18

Shifting our Culture Anthony Climpson (CEO) 2 different but related audiences Residents & Businesses Tourists & Day Visitors New dedicated full time team Membership support Website, Digital & Social Media Marketing, Advertising & Sponsorship Go New Forest AGM 28/03/18

Little Acorns Marketing Group Members Bobbie Lawrence (Holiday Parks) George Devonshire (Hotels) Chris Archdeacon (B&Bs) Nina Toyne (Self Catering) Spencer Pettit (Camping) Carol Seymour (GNF) Rachael Rogers (GNF) Anthony Climpson (GNF) Chair Key Responsibilities Create, coordinate & deliver Destination Marketing Plan Connect Sector Groups to all destination marketing Go New Forest AGM 28/03/18

Destination Marketing KPIs METRIC Current Target 31 Dec As at 15 Mar Membership - Increase 25% 220 227 22% Non-Membership Income - Increase £15K   Digital Advertising £6,025 £7,500 81% Go New Forest Cards £6,495 87% Unique User Visits - Increase 10% 114564 103374 10% Email Subscribers- Increase 20% 27223 31800 Facebook - Increase 20% 10128 11884 6% Twitter - Increase 20% 8341 9812 5% Instagram - Increase 20% 1155 1015 27% Membership Income - Increase 5% £92,940 £84,500 9% Discover Guide - Increase profit 10% 17550 23750 down 26% Visitor Info Panel Income - Increase 10% 20000 Official Map Income - Increase 10% 7500 Go New Forest AGM 28/03/18

Key Campaigns for 2018 Social Media (currently testing with Premiums) BGTW & Invitations to return/review Search Engine Optimisation Improve & increase text in page content Book Direct (GNF Card & Incentives) Widgety (Events + Food & Drink) Go New Forest AGM 28/03/18

Telling the New Forest Story Images & Video Generic destination copy Sharing destination & business content Individual business stories & Unique Selling Propositions Go New Forest AGM 28/03/18

Press & PR Highlights to date 84 BGTW Members visit 28 Jan – 2 Feb …. apart from that: 5 national press trips already completed 3 further national press trips booked with members 3 highly influenced social media bloggers booked to travel 14 further press trips confirmed Go New Forest AGM 28/03/18

New for 2018 Forest Finder Go New Forest Card Workshops – GDPR, Social Media etc Corporate Members Day Members’ Intranet Food & Drink Sector Group Go New Forest AGM 28/03/18