TRAVEL HABITS, MOTIVATIONS AND DREAMS FOR TAIWANESE COLLEGE STUDENTS Supervisor Prof. Charles V. Trappey Students: Ewa Burdalska 9600425 Oksana Bilozerova 9631542 Damian Huba 9600426 National Chiao Tung University Faculty of Business Management

Contents Research process Project objectives & research questions 1 Project objectives & research questions 2 Field observation & expectations 3 4 Hypothesis Project objectives will include target group and field observation Hypothesis – what we suppose to reach by this project (we have to mention here abound appendix that Ewa is doing) Target group & data collection 5 6 Results of survey 7 Conclusion

Questionnaire results and analysis Objectives – broad based inquiry Research process Research question Questionnaire results and analysis Objectives – broad based inquiry Hypothesis Hypothesis Hypothesis Figure 1.1 (Self development, Research process, 2008)

Project objectives Research for potential European travel company Explore potential of Taiwanese market with focus on college students Define habits, needs, objectives, motivations of college students while travelling Discover travel dreams

Research questions Which factors convince students to go abroad? What are the barriers of travelling? What are the most popular ways of travelling? What are expectations of going abroad? What are Taiwanese interested while visiting different countires? What are favourite and desired travel destinations?

Field of observation Hard working people, for who carrier, professional development and financial security are priorities Young people are getting independent late, influenced strongly by their parents Lack of tendency to take risk Eating is important part of culture “Due to the limitation in language and less international traveling experience, many travelers from Asian countries prefer to travel in the group package tour (GPT) mode” (March, 2000; Nozawa, 1992; Taiwan Tourism Bureau, 2004; Wang, Hsieh, & Huan, 2000; Wang, Hsieh, Yeh, & Tsai, 2004)

Taiwenses college students Expectations Taiwenses college students Like the organized way of travelling Are curious about the world and want to travel Choose studies as important reason for going abroad Are mostly interested in new cultures and their cusine Find travel expenses and time limit the main obstacle for travelling Wish to visit Europe and US at the first place

Taiwanese college students prefer the organized type of traveling. Hypothesis 1 Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity. 2 Taiwanese college students prefer the organized type of traveling. 3 European countries are the most desirable destination for Taiwanese college students.

Target group Total Public Private Subtotal National Municipal County & City University &Colleges 1,259,490 382,011 376,118 5,893 877,479 Table 1 (Ministry of Education, Number of students at Each Level, 2006) The objective can be redefined for the two target groups: Taiwanese college students as the current and potential travelers The target group includes both, the male and female representatives, graduates and undergraduates.

Data collection 5 test questionnaires Collected 15-25 May Male Female 25 quest. (25%) Undergraduate Graduate Table 2 (Self development, Sample design, 2008) 5 test questionnaires Collected 15-25 May Different locations (NCTU, NTHU)

Results: Hypothesis 1 Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity.

Results: Hypothesis 1 What are your priorities in spending money? Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity. What are your priorities in spending money?

Results: Hypothesis 2 What is the way you like to travel? Taiwanese college students prefer the organized type of traveling. What is the way you like to travel?

Results: Hypothesis 2 Taiwanese college students prefer the organized type of traveling. What do you prefer to have while planning your travel?

Results: Hypothesis 3 European countries are the most desirable destination for Taiwanese college students. What is the most visited, favorite and dream destination?

Interesting observations Travelling for shopping Male (22.9%) = Female (22.9%) BUT Undergraduate(11.5%) vs. Graduate (34.5%) Visiting international festivals or concerts Undergraduate(19.5%) vs. Graduate (3.4%) Travelling with friend vs. parents Wchodzi jako slajd 17- po result hypothesis 3 Friends 24 % Friends 14 % Parents 27 % Parents 15 %

Travelling dreams Just watch how our inteviews went….

Conclusion OPPORTUNITY Like to travel in organized way, with agency Want to travel around to different European countires Prefer to spend money on self developement Taiwanese like to travel Text1 OPPORTUNITY Po filmie o marzeniach – slajd 20 Summer school in Europe combined with travelling 2 weeks study 2 weeks travel

Thank You !