Camel Consulting Alon Hagar Osnat Noa IT’S ALL ABOUT THE MALL Camel Consulting Alon Hagar Osnat Noa

Problem Definition With e-commerce expanding and disrupting the market what should owners of Malls do to stay relevant?

Online threat increasing Malls - History 1940- Corner stores 1960- Department stores/Malls (due to rise in privet transportation) 1980- Big Box – lowering prices 1990- Beginning of online shopping (Amazon) 2000- Online shopping increasing exponentially 2010 – Global online player grow (Chinese) Online threat increasing

Product Analysis Malls Movie theater Food court Clothes stores Electronic stores S-M businesses Parking

Malls vs. Online Online Malls Price Very cheap Medium - High Convenience One click Out of home, but Products variety Very high, but confusing High, depending on inventory and store variety Accessibility Everywhere Out of town/driving distance Time to deliver Fast - Medium Immediate - fast Branding Trendy & young Older & conservative

Future malls should leverage & innovate using UVP UVP Malls Meeting place Weather proofed Face to Face buy See physical product Holistic purchase exprience Brick & Mortar market trend Future malls should leverage & innovate using UVP

Customer Segmentation Teens, Z generation (with no money) Older population who do not trust online Current mall customers Teens, Z generation Millennials Midlife adults – long work hours Current online customers In 20 Years mall customer will be even more insufficient

Reaction Sales Online App (sales options, navigating) Festivals, play grounds & shows for children Not disruptive enough & not successful in marketing UVP to crucial customers

Consequences Sales Closure of many malls & profit loss Festivals, play grounds & shows for children Online App (sales options, navigating) Not disruptive enough & not successful in marketing UVP to crucial customers

Recommendation Meet Experience Talk

Meet - Mall as the new town center Designed specifically like the area it is located- culturally and geographically Designed like a street- friendly and inviting atmosphere Safety The mall as a home- safe for all Designated stylist customized for you- assistance in picking the right thing for you Open space in the center of the mall- Working areas, meeting points utilize for public events (hide & seek, escape room, concerts, town meeting) Increase sense of community- the mall as an interaction and meeting place

Improve Experience Going back to our improved roots Increase customer experience by Free parking and valet options Free shuttles and carpool systems the right store positioning- based on customer behavior Data analysis- survey and tracking app on customers Drive-in: Fast pick up of merchandise Going back to our improved roots

New Talk- Marketing Rebranding You get what you see Community center -home Rebrand as cool and young We know you better - targeting Mall Instagram- improve the brand

Long term Recommendation Better locations, heart of town Smaller malls, more intimate and themed Mass renovating of malls though new investors

Risk Mitigation China If you cant beat them join them- cooperate with AliBaBa Individualism growth Use data collected to create tailormade events Financial crisis Utilize the mall as a renting place - conferences, small business, storage space.