DIGITAL OVERVIEW OCTOBER 2018

GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK SOURCE: The Global Digital Report 2018 (we are social)

MEDIA LANDSCAPE TIMELINE Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology. As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

The reliance on mobile phones has caused some (most) people THE CRITICAL YEARS FOR TECHNOLOGY Between 1998-2007 there were numerous platforms and technologies released. Today, we cannot imagine life without them. GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate. Wi-Fi – would you choose a hotel without free internet? iPod/iTunes – would you travel without music? Phones with Camera – do you go on holiday with a camera or your phone? The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it. 1998 2000 2001 2003 2002 2004 2005 2006 1999 2007 The reliance on mobile phones has caused some (most) people to develop….

NOMOPHOBIA [noh-muh-foh-bee-uh] An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

Messenger Video Calling THE LAST TWO YEARS It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact. Messenger Video Calling No need to sign up for a separate calling APP, all your friends are a click of a button Facebook Live Pokemon Go Messenger App A preferred way to message friends over text messaging Instagram Stories Share a moment in time with friends, that will then disappear in 24 hours Snapchat discover Facebook stories Snap Maps You got ‘snapped’ track your friends where ever they will go Uber EATS No more takeaway menus - ‘laziness’ has become more efficient 2015 2016 2017 Virtual Reality A new way to ‘game’ – the world just got infinitely bigger

9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS SOURCE: Nielsen CMI Fused Q3 17 - Q2 18 Aug 18 TV/Online - NZME.

DIGITAL IS ON TOP In the last 24 hours: 76% are on Social Media channels 48% are watching videos 27% are listening to music 30% are watching free or paid TV 42% have read or views online news Source: Nielsen CMI Fused July 18 Q3 2017 – Q2 2018. *Doesn’t include Email

AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES! A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print -Facebook, Twitter, Instagram across all our news, sport and entertainment brands Online -Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs Radio -ZM -The Hits -Hauraki -Coast -Flava -Newstalk ZB -Radio Sport -iHeart Radio Video (smart TVs) -WatchMe -Herald Focus -Herald Features -Video content throughout our brand websites Print -The NZ Herald (North Island) -The NZ Herald NIMs -Regional Newspapers (North Island) -Print partnerships (ODT) -NZME Communities

WHEN CAN WE REACH THEM? All media plays a role in consumers lives at certain times of the day, with digital consistent throughout the whole day. NZME IS STRONG THROUGHOUT THE DAY! NZME can target a typical New Zealander throughout their day! A high number of us are now online in one form or another from the moment we wake till we go to bed, whether that is sourcing news, researching, shopping or watching video. A standard typical day; Wake up - and read the news/social media (NZH App, NZH Mobile Site for links from Social Media), Commute to work – listen to the radio Morning Tea - open the paper – has time to sit down and read an article or two Workday - offices are listening to easy listening radio (The Hits, Coast, Mix) and will keep up to date on the news most likely via desktop. Commute Home - listening to radio, easy listening to wind down (ZM, Hauraki), or iHeart APP Home Time - watch that video content that kept popping up on Social Media/Online throughout the day BREAKFAST AFTERNOON EVENING NIGHT Source: Nielsen CMI Fused July 18 Q3 2017 – Q2 2018.

3.2 MILLION NEW ZEALANDERS MEDIA CONSUMPTION NZME REACH 3.2 MILLION NEW ZEALANDERS NZME RADIO REACH – 41% NZME PRINT REACH – 30% NZME DIGITAL REACH – 55% Source: Nielsen CMI Fused July 18 Q3 2017 – Q2 2018.