Strategy A View from the Top Analyzing an Industry

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Presentation transcript:

Strategy A View from the Top Analyzing an Industry Team 4 Shelly Brown Matt Tevis Katy Neely Andrew McDonald Hunter Pond

Porter’s Five Forces The threat of entry Powerful suppliers and buyers Six major barriers to market entry Powerful suppliers and buyers Substitute products and services HBO and Pay-per-view Rivalry among participants Andrew Grove’s sixth force: complementary products

Trajectories of Industry Change Industry structure, concentration, and product differentiation Vertical vs. horizontal “rule of three and four” Product life cycle New patterns Three phase model

Strategic Segmentation, Targeting, and Positioning Competitor analysis Analyzing immediate competitors Leader Challengers Followers nichers Strategic groups

Product and Market combination Analysis Present Products Future Products Present Markets Concentration Product Development Future Markets Diversification Market Development

Gap analysis Gap analysis Profit pool analysis Four steps

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