Achieving Success Through Effective Business Communication © Prentice Hall, 2005 Excellence in Business Communication

Effective Communication Quicker problem solving Stronger decision making Increased productivity Steadier work flow © Prentice Hall, 2005 Excellence in Business Communication

Effective Communication Stronger business relationships Clearer promotional materials Enhanced professional image Improved stakeholder response © Prentice Hall, 2005 Excellence in Business Communication

Characteristics of Effective Messages Provide practical information Give facts, not impressions Clarify and condense information State precise responsibilities Persuade and make recommendations © Prentice Hall, 2005 Excellence in Business Communication

Communication Challenges in Today’s Workplace Advances in technology Globalization Workforce diversity Team-based organizations © Prentice Hall, 2005 Excellence in Business Communication

Internal Communication Official structure Formal chain of command Up, down, across formal power lines The grapevine Informal networking Unofficial lines of power © Prentice Hall, 2005 Excellence in Business Communication

External Communication Formal contacts Marketing Public relations Informal contacts Employees Managers © Prentice Hall, 2005 Excellence in Business Communication

Business on the Internet Share internal data Promote telecommuting Recruit new employees Locate external information Find business partners and customers © Prentice Hall, 2005 Excellence in Business Communication

Business on the Internet Purchase parts and materials Promote and sell goods and services Facilitate customer support Collaborate with business partners Publicize business developments © Prentice Hall, 2005 Excellence in Business Communication

Internet Communication E-mail Instant messages Telnet Mailing lists Telephony File transfers News groups Video conferences © Prentice Hall, 2005 Excellence in Business Communication

The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback © Prentice Hall, 2005 Excellence in Business Communication

Communication Barriers Perception and language Restrictive environments Deceptive tactics Distractions Information overload © Prentice Hall, 2005 Excellence in Business Communication

Excellence in Business Communication Overcoming Barriers Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages © Prentice Hall, 2005 Excellence in Business Communication

Audience-Centered Approach Understand biases Consider education Factor in age Recognize status Acknowledge style © Prentice Hall, 2005 Excellence in Business Communication

Communication Climate Modify organizational structure Facilitate feedback © Prentice Hall, 2005 Excellence in Business Communication

Ethical Communication Recognize ethical choices Make ethical choices Motivate ethical choices © Prentice Hall, 2005 Excellence in Business Communication

Excellence in Business Communication Efficient Messages Minimize distractions Send fewer messages Develop communication skills © Prentice Hall, 2005 Excellence in Business Communication