What is a PSA?

PSA A tv, radio, print or other media intended to benefit the public interest by raising awareness of an issue affecting public attitudes potentially stimulating action Public Service Announcement:

History of PSA Began developing during WWII The first PSA campaigns focused on the country's needs during World War II

Elements of a PSA Purpose PSAs have a goal to change attitudes or behaviors PSAs aim to inform or education the public about an issue

Elements of a PSA Length PSAs are short and to the point

Elements of a PSA Appeal PSAs grab attention Words Images PSAs often appeal to emotion

Analyzing a PSA What is the purpose of this PSA? Does is meet the requirements for being catchy, short, and to the point? How does it grab your attention? How does it appeal specifically to you?

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