Alexander Osterwalder Business Model Canvas Alexander Osterwalder

“A business model describes the rationale of how an organization creates, delivers, and captures value” About

9 Building Blocks

9 Building Blocks

Different groups of people or organization an enterprise aims to reach and serve. -Mass market -Niche market -Segmented -Diversified Multi-sided Platforms Questions? For Whom we are creating value? Our most important customers? Customer Segments

Bundle of products or services that create value for a specific Customer Segment Elements which contribute to customer value creation: -Newness -Performance -Customization Questions: Which problems are we solving? What value are we delivering? Value Proposition

How a company communicates with and reaches its Customer Segments to deliver it Value Proposition Channel Types: -Direct Channels -Indirect Channels Questions? -Through which channels we reach? -How are we reaching them now? Channels

Customer Relationships Type of relationship a company establishes with its Customer Segments -Personal assistance -Dedicated Personal assistance -Self-service -Automated Services Questions? What types of relationship customers expect us to establish and maintain with them? Customer Relationships

Represents the cash a company generates from each Customer Segment -Usage fee -Subscription fee -Lending/Renting/Leasing -Licensing Questions? -For what value are our customers really willing to pay? -For what do they currently pay? Revenue Streams

Most important assets required to make a business model work -Physical -Intellectual -Human -Financial Questions? What key resources do our Value Proposition require? Key Resources

Most important things a company must do to make its business model work -Production -Problem Solving -Platform/Network Questions? -What key activities do our Value Proposition require? -Our distribution channel require? Key Activities

Network of suppliers and partners required to make the business model work 3 motivations for creating partnerships: -Optimization and economies of scale -Reduction of risk and uncertainty -Acquisition of particular resources Questions? Who are our key partners? Who are our key suppliers? Key Partnerships

Cost Structure All costs incurred to operate a business model Distinguish between: -Cost-driven -Value-driven Questions? -What are the most important costs inherent in our business model? -Which key resources are most expensive? Cost Structure

9 Building Blocks

9 Building Blocks

Examples

9 Building Blocks

9 Building Blocks

9 Building Blocks