Readership

Table of contents Print readership 3 Smartphone readership Total reach 4 Daily/weekly/monthly 5 Demographics 8 Desktop readership Total reach 11 Daily/weekly/monthly 12 Demographics 15 Mobile readership Total reach 18 Daily/weekly/monthly 19 Demographics 22 Smartphone readership Total reach 25 Daily/weekly/monthly 26 Demographics 29 Tablet readership Total reach 32 Daily/weekly/monthly 33 Demographics 36 Multi-platform readership 38 Total reach 39 Daily/weekly/monthly 40 Demographics 43

Print Readership

Total print reach (millions, % of all adults) 25% 47% 57% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Daily print reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Weekly print reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Monthly print reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total print reach by gender (millions, % of all adults) 27% 49% 59% 22% 44% 54% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total print reach by age (millions, % of all adults) 17% 37% 49% 20% 42% 54% 36% 60% 67% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Desktop Readership

Total desktop reach (millions, % of all adults) 7% 21% 33% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Daily desktop reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Weekly desktop reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Monthly desktop reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total desktop reach by gender (millions, % of all adults) 9% 24% 36% 6% 18% 29% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total desktop reach by age (millions, % of all adults) 8% 23% 36% 9% 24% 37% 7% 18% 24% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Mobile Readership

Total mobile(smartphone + tablet) reach (millions, % of all adults) 23% 50% 63% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Daily mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Weekly mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Monthly mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Total mobile(smartphone + tablet) reach by gender (millions, % of all adults) 20% 47% 61% 26% 54% 65% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Total mobile(smartphone + tablet) reach by age (millions, % of all adults) 29% 66% 82% 28% 59% 72% 14% 31% 39% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Smartphone Readership

Total smartphone reach (millions, % of all adults) 19% 42% 53% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Daily smartphone reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Weekly smartphone reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Monthly smartphone reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total smartphone reach by gender (millions, % of all adults) 16% 38% 50% 22% 47% 56% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total smartphone reach by age (millions, % of all adults) 27% 61% 77% 23% 50% 62% 9% 20% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Tablet Readership

Total tablet reach (millions, % of all adults) 5% 12% 18% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Daily tablet reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17) Weekly tablet reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Monthly tablet reach (000) Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total tablet reach by gender (millions, % of all adults) 5% 13% 19% 4% 11% 17% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total tablet reach by age (millions, % of all adults) 3% 8% 14% 6% 14% 21% 5% 14% 19% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Multi-platform Readership

Total multi-platform reach (millions, % of all adults) +51% +24% +22% +69% +38% +23% +88% +54% +22% Digital adds to Print Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Daily multi-platform reach (000) +121% +101% +10% +156% +100% +28% +459% +103% +175% +24% +19% +4% +239% +133% +45% +36% +26% +8% +107% +38% +50% +46% +25% +17% +323% +27% +18 +7% Digital adds to Print Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Weekly multi-platform reach (000) +174% +126% +21% +220% +122% +44% +491% +116% +174% +54% +42% +8% +418% +153% +105% +87% +58% +18% +263% +78% +104% +110% +58% +33% +313% +49% +32% +13% Digital adds to Print Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Monthly multi-platform reach (000) +267% +159% +42% +300% +130% +73% +549% +116% +201% +97% +69% +17% +289% +608% +140% +195% +182% +106% +37% +497% +115% +178% +225% +115% +51% +72% +41 +22% Digital adds to Print Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total multi-platform reach by gender (millions, % of all adults) 47% 78% 87% 47% 78% 86% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)

Total multi-platform reach by age (millions, % of all adults) 45% 82% 92% 47% 79% 87% 49% 75% 81% Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)