Storytelling Tools for Everyday Use December 6, 2018 Storytelling Toolbox Who can help you tell your story How will you organize your storytelling What is the messages (specifically with media) berkeleycountyschools.org

Building a Storytelling Team Create a team approach – make sure they know their role District - in a support role or School level Could be volunteer or small stipend or a technology person Could be 3 different people or one person doing all. Communication Leader Webmaster Ntouch Messenger berkeleycountyschools.org

Storytelling Team Members Communication Leader All requests from school level sent to CL Reviewed with Principal Use online form Webmaster Current content & photography Ntouch Messenger When and how will information be shared? TEAM MEEETS WITH PRINCIPAL TO ESTABLISH GAME PLAN TO TELL SCHOOL STORY ACROSS ALL PLATFORMS Using the Storytelling Lead Form High rate of visits to your website Ntouch, text, phone message or email berkeleycountyschools.org

Story Telling Lead Online Form Located on our website Completed by the Comm Leader, copied to principal and sent to Comms Office berkeleycountyschools.org

What is the Game Plan? berkeleycountyschools.org Use of monthly marketing plan Story telling across all stakeholder groups. Who will you be speaking to – tell them how you will reach them What tools do you have Who will have the responsibility berkeleycountyschools.org

Game Plan: Marketing Calendar OCTOBER DATE NTOUCH WEBSITE SCROLL SOC. MEDIA P. RELEASE K12 MESS BOARD MESS NEWSLETTER BANNER POSTER/FLYER SPECIAL?   National 4-H Week Oct 7-13 TP PB EB COME TO BOARD MEETING BEP Month all month National Principal's Month Fire Prevention Week 10/8 - 10/12 Bus Safety Week 10/15 - 10/19 POSTERS AT BOARD MEETING School Lunch Week Nine weeks end 10/17 Red Ribbon Week 10/22 - 10/26 Report cards  10/23 #GlobalMakerDay http://edcampglobal.wixsite.com/globalmakerspaces make a Difference day 10/27 Parent Teacher Conf Primary 10/29 parent Teacher Conf Inter 10/30 Climate Survey Open 10/1 - 10/12 Climate Survey Closing Get SS Fair List from carol H and send to BEP for judges CE Day ACE 10/1 VOM DSP Chamber Employee Recognition  Deadline 25th Build consistency Crate calendar one time…update annually berkeleycountyschools.org

Take Action…Get Connected Stay Informed Take Action Be Informed Emailed to all parents Placed on website Student handbook berkeleycountyschools.org

So, what is your Point? (message) TIPS FOR ARRANGING YOUR THOUGHTS Identify 3 key messages you want to convey during an interview, regardless of the questions asked. Provide supporting facts for each message Never agree to an interview just to answer questions. ALWAYS HAVE AN AGENDA! Use the interview as the opportunity to deliver your 3 key messages. Insert your key messages early in the conversation, and as often as possible. You can repeat yourself by using different phrasing. Use language everyone understands. Hispanic Heritage Month to be Observed at North Middle School So, what is your Point? (message) TIPS FOR ARRANGING YOUR THOUGHTS Identify 3 key messages you want to convey during an interview, regardless of the questions asked. Provide supporting facts for each message Never agree to an interview just to answer questions. ALWAYS HAVE AN AGENDA! Use the interview as the opportunity to deliver your 3 key messages. Insert your key messages early in the conversation, and as often as possible. You can repeat yourself by using different phrasing. Use language everyone understands. Tell them what you will tell them, tell them, tell them what you told them. How will they hear from you When is next update berkeleycountyschools.org

Hispanic Heritage Month to be Observed at North Middle School Key Message #1 Part of our Multi-Cultural Awareness program at NMS Supporting fact: Provides opportunities for students to examine different cultures. Supporting fact: Supports respect and inclusion among students. Key Message #2 Hispanic Heritage Festival, Oct. 4th Supporting fact: Sharing a culture rich in history and one prevelant in our school Supporting fact: Hands-on learning to take place inlcuding cooking demonstration, dances, etc Key Message #3 Other ways we share/celebrate our differences Supporting fact: Other festivals and fairs to be held Supporting fact: Resources used to share cultures/diversity with our students are... Just an example berkeleycountyschools.org