Introduction to Business & Marketing Communication Introduction to Business & Marketing

What Is Communication? Communication: “process of exchanging messages between a sender & receiver”

Personal Communication Personal Communication: “between you & friends” occurs on your own time Example: Calling my best friend on the phone at 6pm Student lists 5 examples

Professional Communication Professional Communication: “between colleagues or co- workers” occurs at work Example: I email my Principal regarding my evaluation Student lists 5 examples

Types of Communication Listening Reading Speaking Writing

Listening Listening: “active mental process by which a person recognizes, assesses, and evaluates what is heard”

How To Improve Listening Identify the purpose Look for a plan Give feedback Search for common interest Evaluate the message Take notes

Following Directions Activity Students need to take out a piece of paper & pencil Students must remain silent during this activity The key to success is active listening! Students will now begin

Listening Barrier #1 Distractions: “things that compete with the message for listeners attention” Example: I sit down to do my Calculus, but cannot focus due to the football game on TV. Student lists 5 examples

Listening Barrier #2 Emotional Interference: “the person is too preoccupied with emotions to receive the intended message” Example: I fouled out of my basketball game and am too angry to listen to the coach after the game. Student lists 5 examples

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important. Listening is easy and requires little energy. Fact: Active listeners undergo the same physiological changes as a person jogging. Listening is only a matter of understanding a speaker’s words. Fact: Nonverbal signals also help listeners gain understanding.

Verbal v. Nonverbal Verbal Communication: “expressed through words” Nonverbal Communication: “wordless communication”

Nonverbal Communication Hand Gestures Facial Expressions Touching Body Language Eye Contact Turning your back to the speaker What Other Ways Can You Think Of?

“Actions speak louder than words” Words Of Wisdom “Actions speak louder than words”

Nonverbal Example #1 What is this girl saying?

Nonverbal Example #2 What is this lady saying?

Nonverbal Example #3 What just happened?

What We Say Without Words #1

What We Say Without Words #2

What We Say Without Words #3

What We Say Without Words #4

Non-Verbal Activity Students will complete a worksheet