New Centerbase Marketing Pack Chelsey Lambert Find out how to engage with Clients, create new leads, and effectively utilize our marketing materials with this workshop taught by founder of LexTechReview, Chelsey Lambert. Chelsey Lambert is a Legal Technology Specialist, published author, and CLE Speaker. She is the Founder and CEO of Lex Tech Review and the Legal Technology Media Group, which provides legal technology, marketing and law practice management education. She’s also published the nearly 200 page 2017 Legal Technology Buyer’s Guide, an eBook which has been downloaded by thousands of legal professionals all over the world.

Marketing Pack Resources to help you market, sell and grow.

Centerbase Marketing Pack Resources to help you market, sell and grow. Press Release Announce Email Campaign to your current and former clients Engage Dedicated Website Page, Email Signature, Blog / Social Media Promote Centerbase Landing Page, Dedicated Form + Auto-responder Convert

Press Release Template Announce Your Centerbase Certification Distributing Your Release: Release on Newswire or ALM. Send to local Media Contacts. Email to your current and former clients. Share on Social Media. Add to your website as “News.” SEO linkbacks increase your website quality score.

Press Release Walkthrough

Email Campaign Sequence Engage Current and Former Clients Its’ about keeping in touch! 15% of buyers decide within 30 days. 35% of buyers decide between 30 days and 6 months. 50% remaining take up to 2 years, to decide or don’t buy at all.

Webinar Option - Email Campaign Sequence Engage Current and Former Clients Why host webinars? Leads are 50% more likely to buy if they attend a webinar or demo within a week of your first interaction. Low risk entry points for new clients. Recorded sessions make great marketing material!

Campaigns Walkthrough

Digital Promotion

Centerbase Promotional Content Case Studies Tell me about another law firm that’s just like us. Attorneys are peer to peer buyers. Case Studies create comfort Sales touch points. Lead magnets.

Centerbase Promotional Content Website, Blog, Social Media Content Marketing Create a dedicated page for Centerbase on your Website. Include the Centerbase Certification Logo in your email signature. Repurpose your blog content in emails and on social media. Tag, link or call out Centerbase for further distribution. Obscurity is your biggest enemy.

Content Strategy Create Digital Assets Share & Distribute Speak Blog Video Share & Distribute Email marketing Social Media You Tube Engage Your Audience Connect with them Pay attention to advocates Ask for referrals Call to Action Live Events Free consultations Packages | Retain

Convert

Conversion Generate Leads, Book Demos, Build a Pipeline What is your follow up process? Have 10 deals working for every one you want to close. Commit to follow up within 24 hours. Use online scheduling tools, like Calendly or X.ai.

Landing Page Walkthrough

Q & A

Thank you! Chelsey Lambert 847-702-2774 chelsey@lextechreview.com www.LexTechReview.com www.LegalTechMG.com

New Centerbase Marketing Pack To access the marketing materials discussed in this session, go to: Centerbase.com > Certified Partners > Partner Resources Enter the password: CbPartner8305#