Closer Magazine.

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Presentation transcript:

Closer Magazine

Overview Genre: Celebrity Gossip Launch Date: 2005 Editor: Jane Jonson (English edition) Closer is a British tabloid magazine published by Bauer Media Group. It’s main features are about news and gossip, real life stories, fashion and television/entertainment. There is a French-language version of the magazine published by Mondadori Overview

Content 1.News and Gossip 2.Real life stories Each week includes common weekly articles .Advice .Wish list .Beauty buzz .Dr Christian .Body talk Content 1.News and Gossip 2.Real life stories 3.Fashion and television/entertainment

.Bauer Media Group is a multinational media company headquartered in Hamburg. Germany which operates in 16 countries worldwide. The company was founded in 1875, it’s privately owned and under management by the Bauer family has many officers around the world .including France, Spain and including the united Kingdom. Production AWARDS BSME Editor of the Year 2005 (weekly magazine) PPA Consumer Magazine of the Year 2005 BSME Editor of the Year 2004 (weekly magazine) PPA Editor of the Year 2004

Consumption Circulation 351,632 (Jan-Jun '13) Readership1,425,000 (Jan-Dec '12) Closer had an average weekly circulation of 467,048 copies in the six months to the end of December 2011, down 6.3% year on year, but up 1.6% compared to the first six months of 2011 Closer: 430,918 - % change y/y: -6.3 - Sold copies: 430,568 Consumption

Distribution Page impressions - 630,000 Email subscribers - 47,674 94% of users are female 66% of users are ABC1 47.3% of users have children (aged 18 or under) They also have a closer diets web page Closerdiets.com currently has around 25,000 Unique Users and 250,000 Page Impressions. Their target users are aged 20-45

Audience and marketing Advertising for closer is another component of making revenue for the company by advertising this confirms the audience demographic by the content that is advertised. Examples of this: Perfume Diet plans Dating agencies Women’s clothes Chocolate Shampoo Boots

Audience Research The potential people that might read closer magazine is in demographics E this is students and people that unemployed people inC1 this is office and clerical staff, it is aimed at these people as it is mainly celebrity gossip and these are the sorts of people that read those stories or interested in that. The audience that reads closer are seen as a community who express the same sense in fashion gossip and trends there target audience is this because this is what the people in demographics E are generally interested in.