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Read to Learn Describe how technological inventions have an effect on business. Give examples of how technology has changed jobs in business.

The Main Idea Technology has changed the way people do business. Technological inventions have created new products, new markets, and new jobs.

Technology Influences Business Technology refers to the tools and machines that people have invented to make life easier. The most common technology staple in business today is the computer.

The Impact of Telephones The invention of the telephone made it possible for people to communicate instantly even if they were hundreds of miles away.

The Impact of Telephones Cordless phones, cell phones, and radio telephones became useful tools for business and consumers.

The Impact of Telephones Cell phones are not just phones—they are small computers. Fax machines use telephone lines to send images.

Modern Technology In the past 60 years, electronic devices have revolutionized business and society. Business and consumers demand smaller, faster, cheaper, and more powerful electronic devices.

Modern Technology The computer has created a boom in nearly all industries. Personal digital assistants (PDAs) let users send e-mail, list contacts, and access the Internet.

Technology and the E-Workforce According to the Bureau of Labor Statistics, the e-workforce consists of more than 77 million workers. e-workforce people who work with computers while doing business

Technology and the E-Workforce Electronic commerce, or e-commerce, allows businesses to reach customers directly anywhere in the world. e-commerce using the Internet to do business

Employment New markets have opened up for products such as printers, fax machines, video games, and cell phones. Innovation means more jobs and more people learning new skills.

By switching to a digital workflow, companies use less paper. Employment By switching to a digital workflow, companies use less paper. digital workflow linking all the steps in a process digitally

Employment The digital workflow means that more people have easier access to a broad range of information. Library catalogs and encyclopedias are available in digital format.

Employment High-tech industry can be found everywhere, but especially in these technology centers: California’s Silicon Valley New York’s Silicon Alley Oregon’s Silicon Forest Austin, Texas’s Silicon Hill

Employment The Internet has created a demand for: Software writers Online writers Web page designers

Employment Companies post job opportunities in several locations: On their homepage In newspaper’s online classified section Internet job services, such as Monster.com

Mapping Locations Some companies use Web-based mapping software to find the right location for their business. Starbucks uses software to determine factors such as how many offices are located near a site and the amount of foot traffic around a block.

What are some examples of inventions that have had a major impact on business? Some examples are computers, fax machines, copy machines, and telephones.

How is digital workflow different from paper workflow? All steps in a process are linked electronically in a digital workflow. There is less paper involved than in paper workflow.

What are three examples of new jobs that have been created by the Internet? Three examples are software writers, online writers, and Web page designers.

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Read to Learn Explain why doing business on the Internet has become a major factor in many industries.

The Main Idea Businesses offer all types of goods and services online. Consumers can research almost any product or service from their home. They can buy just about anything online.

The Importance of Virtual Business The ease of doing business via the Internet has created a boom in virtual businesses. The Internet makes it possible to communicate online with customers and clients around the world.

The Importance of Virtual Business Some Internet businesses are start-ups. start-up a newly formed business that is usually small Many entrepreneurs have started virtual businesses from their homes.

What Consumers Buy Online: Top Purchases Figure 9.1 What Consumers Buy Online: Top Purchases

The Basics of E-Commerce An e-tail store sells products over the Internet through e-commerce. e-tail electronic retail

The Basics of E-Commerce A multi-channel retailer uses various methods to sell products. multi-channel retailer a business that sells goods or services in stores, by mail, and online

The Basics of E-Commerce Businesses often call their stores and warehouses bricks-and-mortar. bricks-and-mortar actual buildings

The Basics of E-Commerce Bookstore chain Barnes & Noble is an example of a clicks-and-mortar company. clicks-and-mortar businesses that use the Internet in addition to physical locations to sell goods and services

Advantages and Disadvantages of E-Tailing to Consumers Graphic Organizer Advantages and Disadvantages of E-Tailing to Consumers Advantages Disadvantages Convenience Choices Buying power Additional charges Immediacy Relying on observation

Privacy Issues Some companies use software to track consumers. Customer-tracking software follows what customers are doing on the Web as they shop and offers to help if it seems a customer cannot find a product.

The Basics of E-Commerce Some people find that purchasing an e-ticket is easier and cheaper than visiting an actual store. e-ticket electronic ticket

Graphic Organizer Airlines Amusement Parks E-Tickets Concerts Movies Museums

How have virtual businesses changed the business world? Entrepreneurs can conduct businesses from their homes, communicate with customers worldwide, and operate via the Internet.

How is an e-tailer different from other businesses? An e-tailer sells products over the Internet.

What are two advantages and two disadvantages to e-tail for you as a consumer? Advantages: convenience and choice. Disadvantages: shipping charges; time for delivery; and you cannot always judge the product’s quality.

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