Unwrapping the Digital Packaging Opportunity Webinar descriptor: Digital packaging is a hot market that is accessible to print service providers with modern digital presses. Many production digital presses can handle the heavier weight substrates that meet the brief for folding carton production, and the addition of dedicated digital label presses or digital corrugated board presses offer many options as well. When paired with creative packaging design, digital packaging solutions can generate interest in a product, capture attention, educate, and even serve as a silent salesperson. Digital packaging can be used for short-runs to test market, track products, support pop-up campaigns, and meet regulatory requirements. Whether for retail product packaging or event marketing and promotions, the ability to add digital packaging to your production capabilities is only a click away. Join Senior Director at Keypoint Intelligence – InfoTrends, Pat McGrew, as she unwraps the digital packaging opportunity so you can join the fold of PSPs leveraging this application today.  Pat McGrew Senior Director, Keypoint Intelligence – InfoTrends

Welcome! Event Host Unwrapping the Digital Packaging Opportunity Charlie Sims Associate Creative Director at Square Root Creative, on behalf of Ricoh Business Booster

Business Development Webinar Series Creating Your Business Growth Checklist Thursday, October 25, 2018 3:00 – 3:30 p.m. EST Holding your Sales Team Accountable: What You Need to Know and Do Wednesday, November 14, 2018 3:00 – 3:30 p.m. EST

Ricoh Business Booster Extras Link to replay Webinar PDF of Slides RicohBusinessBooster.com Reminder! If you have any questions please send them to info@RicohBusinessBooster.com

Today’s Speaker Pat McGrew Senior Director Keypoint Intelligence – InfoTrends Today’s speaker is Pat McGrew, Director of Industry Services at Keypoint Intelligence/InfoTrends. She is a frequent contributor to the content available on Ricoh Business Booster.

Unwrapping the Digital Packaging Opportunity If you print you can package! Opportunities in: Short run product testing Short run marketing campaigns Event promotion Subscription boxes

It’s All About Having the Right Capabilities

Applications to Consider! Specialty Packaging Sales & Promotions Events Retail Apparel Weddings & Promotional Gifts

Applications to Consider! Table Tents Local Market Promotions Retail Events Self Promotion Seasonal Hospitality

Applications to Consider! Duplex-printed Boxes Unfolded Folded & Finished

Applications to Consider! Product Packaging Beauty Specialty Beverage Retail Branding

Applications to Consider! Pocket Folders Flat on oversized sheet Front Back Finished

Clickable Paper One More Thing to Consider! Adding AR! Data collection & no QR Codes!

Unwrapping the Digital Packaging Opportunity Build a sample kit that includes implementation stories Workshop applications with your current customers Consider testing folding carton and digital corrugated applications on your capable presses

Visit Ricoh Business Booster To: Resources Visit Ricoh Business Booster To: Download digital packaging print samples & more General Print Samples Customizable Print Samples 5th Color Print Samples Read InfoTrends packaging related content articles Watch videos, webinar replays, or listen to podcasts

Next Up: More Knowledge Booster Webinars Creating Your Business Growth Checklist Thursday, October 25, 2018 3:00 – 3:30 p.m. EST Holding your Sales Team Accountable: What You Need to Know and Do Wednesday, November 14, 2018 3:00 – 3:30 p.m. EST Sign Up at RicohBusinessBooster.com/Webinars

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