Chapter 7 Strategic decision making

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Chapter 7 Strategic decision making Digital Image PowerPoint to accompany: Cover image: © wssl/Thinkstock

learning objectives • explain the rational approach to strategic decision making • know reasons why the rational approach is limited in its practical application • know alternative conceptual approaches to decision making • explain what an effective strategic decision-making process looks like • understand how to assess risk in strategic decision making • understand how analysing failure can contribute to better strategic decision making

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