Building Beckman Catholic

Sarah Gotto Graphic Designer Bridget McQuillan Researcher Catherine Bethke Copy Editor Carol Anderson Account Executive Sarah Gotto Graphic Designer Emily Havertape Media Manager

Build a faith-filled future at Beckman Catholic SWOT Analysis Strength: brand perception Weakness: cost Opportunity: local churches and feeder schools Threat: surrounding schools Build a faith-filled future at Beckman Catholic

Build a faith-filled future at Beckman Catholic Problem Enrollment is slowly decreasing Find new ways to recruit new families Build a faith-filled future at Beckman Catholic

Build a faith-filled future at Beckman Catholic Objectives Raise awareness for Beckman Catholic in the Dyersville community Sustain the enrollment of Beckman Catholic Potentially increase 10% in a time span of 2 years Build a faith-filled future at Beckman Catholic

Build a faith-filled future at Beckman Catholic Strategy Reshaping the brand image of Beckman Catholic through our tactical marketing campaign Slogan: Build a faith-filled future at Beckman Catholic Build a faith-filled future at Beckman Catholic

Build a faith-filled future at Beckman Catholic Target Audience Families in the Dyersville area: Annual household income in the range of $40,000 - $90,000 Have children between the ages of 8-13 Build a faith-filled future at Beckman Catholic

Build a faith-filled future at Beckman Catholic Tactics Website Social Media Print advertisement Commercial Radio Direct mail Promotional materials Build a faith-filled future at Beckman Catholic

Website

Website

Social Media

Beckman Catholic High School facebook Wall Photos Info Boxes Beckman Catholic Logout Beckman Catholic High School Wall Info Photos Boxes Write something… Share View photos of Beckman Catholic (5) Beckman Catholic don’t forget to support your Beckman Blazers this Friday at home. Game starts at 7:30! April 20, 2012 Send Beckman Catholic a message Poke message John Smith What was the final score to the soccer game? April 17, 2012 Information Birthday: 1966 Religion: Catholic Hometown: Dyersville, Iowa. Beckman Catholic workers are needed to help out at the Post Prom Party! Anyone is welcome! April 15, 2012 Beckman Catholic applications are available for summer cleaning positions! Forms available in the office! April 15, 2012 Friends Beckman Catholic everyone come out and support your Boys and Girls Track Teams! Meet starts at 4:00! April 07, 2012 LBJ Frank Marilyn Beckman Catholic congrats to Shawn Leoin on breaking the 400 m. hurdle school record last night! April 05, 2012 Bobby Jackie Robert

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Commercial & Radio

Direct Mail

Direct Mail

Promotional Materials Sporting Pass Water Bottle

Budget Total Expenses: $19,683 June July Aug Sept Oct Nov Dec Jan Feb   June July Aug Sept Oct Nov Dec Jan Feb March April May KDST (Radio) $120 $40 KDTH (Radio) $1,152 $192 Dyersville Commercial (local) $1,000 Witness (Catholic) Parish Bulletins (St. Francis Xavier) $59 Parish Bulletins (St. Paul) * Parish Bulletins (St. Peter & St. Paul) * Parish Bulletins (St. Joseph) * Parish Bulletins (St. Boniface) * Direct mail $320 Promotional Materials (Water Bottles) $500 Promotional Materials (Sport Passes) $70 Commercial Productions $5,000* Total Monthly Cost $7,235 $1,272 $685 $1,059 352 $2,567 $1,615 *= Estimate Total Expenses: $19,683

Build a faith-filled future at Beckman Catholic Summary Increase the awareness of Beckman Catholic Sustain an even increasing enrollment Highlight the traditions of excellence at Beckman Leave people thinking not just about Beckman, but where a Beckman education could lead. Build a faith-filled future at Beckman Catholic