Deciding How to Advertise The Business Advertising Methods “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

Letter to Parents/Friends Cost – Low (typing and printing) Advantages – Directly targeting customers, easy to produce Cannot always guarantee letter is read “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Posters/Flyers Cost -Low (drawing & paper cost) Advantages – Can show graphically unique selling points of the business, easy to produce Disadvantages – Limitations to where the poster/flyers can be displayed, message needs to be bold and short “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

Advertisement in Local Newspaper Cost – Medium (Depends on size and paper) Advantages – Local audience, can be repeated, newspaper my give discount to the school Disadvantages – Short time for impact, ad has to compete for readers’ attention “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Product Labels Cost - Low (typing and printing) Advantages – Provides information about the product and project Disadvantages – Needs careful designing “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

Local Radio Advertisement Cost – Medium (Depends on station and time) Advantages – Creative, meets a large audience, could be used as a basis for interviewing students Disadvantages – Requires musical equipment and recording studio to produce “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Publicity Cost – Free Advantages – If written by students will develop communication skills, good PR Disadvantages – May be edited down in length or not put in “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Brochures Low (Cost of typing, paper and printing) Advantages – Can be done on your own or by printer, provides useful information about the product and the project as a whole Disadvantages – Requires access to printers and copiers, distribution “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007

“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Newsletters Cost – Low (similar to letters and brochures) Advantages – Provides useful background information about the product and the project, directly targets customers, easy to produce Disadvantages – Cannot always guarantee it will be read, requires access to reproducing equipment “Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007