Advertising Analysis Student Name Good 4 U.

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Presentation transcript:

Advertising Analysis Student Name Good 4 U

Introduction Is our current advertising plan working? Discuss and analyze each medium

Topics of Discussion Quality Frequency Effectiveness

Newspaper Dynamic, timely, good placement Ad appears every Wednesday in food section Delivers 28% of customers

Radio Upbeat and humorous Spots run daily during morning drive time Delivers 10% of customers

Mailers Colorful and appealing postcards and coupons Mailer sent six times a year Delivers 12% of customers

Yellow Pages Attractive display, prominent placement Ad appears in all metro editions Delivers 6% of customers

What This Means Add a strong statement that summarizes how you feel or think about this topic Summarize key points you want your audience to remember

Next Steps Analyze effectiveness vs. cost Make recommendations

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