Finance Strategy Session: Earn Every Vote Spring 2015

Why Hillary is running I’m running for President because everyday Americans and their families need a champion and I want to be that champion. So you and your family can do more than just get by – you can get ahead and stay ahead.

Hillary’s trip to Iowa in 100 seconds

What we’re going to do to win How you can help ensure we win Today’s discussion 1 Why Hillary is running 2 What we’re going to do to win 3 How you can help ensure we win b

Iowa and N.H. focus group quotes …and see Hillary as that fighter Iowa and N.H. focus group quotes Hillary’s qualities “She’s tenacious, fearless. She’ll protect her own.” – Democratic voter from Iowa Is tenacious and doesn’t give up “[We need] someone who’s gonna sit at the end of the table… and effectively direct the people around that table.” – Independent voter from New Hampshire 74% Will be a fighter for average working Americans “[We need] someone who can show that compromise benefits both sides – but that compromise should not be a euphemism for giving up.” – Democratic voter from Iowa 63%

Hillary is strong with the Obama coalition Overall Favorability Among battleground state voters 52% Total 51% Total

% of voters who said candidates represent the future Hillary represents the future, Republicans represent the past % of voters enthusiastic about the prospect of a woman president has increased since 2011 % of voters who said candidates represent the future

Our team values This campaign is about everyday Americans. We will fight to earn every vote. We’re building a big tent.

Primary election timeframe May: Campaign’s Official Launch June 30: Q2 Deadline for Fundraising 2016 Ramp Up April Official Kickoff May – June Build Organization July – November First Four States December – February Win the Primary March – June

We are building a foundation for victory in every state First Four States National Organizing from Day One Face-to-Face Candidate Events Organizing Meetings Grassroots House Parties Intensive Ground Game Days of Action Digital Organizing State Party Building NV SC IA NH

Nationwide organizing We are building a foundation for victory in every state Boise, Idaho Syracuse, New York Nationwide organizing Across the country: 100+ grassroots organizing meetings At least one meeting in every state, Puerto Rico, Guam and the USVI Early states: More than 80 staff on the ground in Iowa, N.H., Nevada and S.C. Atlanta, Georgia = grassroots organizing meeting location = planned June office in early state

Recruiting volunteers where they are Sharing best practices Integrating online strategies into offline organizing Recruiting volunteers where they are Sharing best practices

...they still don’t match the community behind @HillaryClinton. Building our online community Growing communities If you add up the supporters of all the major GOP announced and likely candidates on Twitter: @MarcoRubio 733,592 @RandPaul 609,164 @TedCruz 404,684 @GovMikeHuckabee 362,221 @CarlyFiorina 361,984 @RealBenCarson 334,491 @JebBush 183,993 @ScottWalker 127,187 Total 3,117,316 ...they still don’t match the community behind @HillaryClinton. 3,471,630 Engaging supporters

Building our online community Rapid response The Briefing will give people the facts they need to support Hillary Clinton and fight back against false attacks.

QUESTIONS?

Primary dollars are our greatest need ‘07 Total: $102M $33M $33M $32M $32M ‘11 Total: $98M $26M $23M $21M

Major donors sustained the Obama 2012 campaign in its first year Digital Major Donor

Early listbuilding costs money – but pays off May 2011: 1,200% ROI May 2012: 300% ROI

Become a Hillstarter by Recruit other friends to How you can help 4 1 Contribute – up to $2,700 Host an event 2 5 Become a Hillstarter by raising $27,000 in 30 days Sign up to volunteer 3 6 Recruit other friends to become Hillstarters Tweet your support

Facebook.com/HillaryClinton HillaryClinton.com/volunteer Join us! Facebook.com/HillaryClinton @HillaryClinton HillaryClinton.com/volunteer