Obj 6. 3- Examine the media’s role in influencing policy Obj 6 Obj 6.3- Examine the media’s role in influencing policy Obj 6.10- Analyze the role of media in political campaigns Obj 6.4-Strategies for evaluating campaign information

mass media: sources of information that reaches large audience *Define “media” mass media: sources of information that reaches large audience

mass media includes television, radio, newspapers, magazines, Internet

How can a candidate use the media during a campaign? Brainstorm How can a candidate use the media during a campaign?

Candidates use media to: Introduce themselves to the public Communicate their view on important issues We need health care reform

Candidates use media to: 3. Show themselves in a positive way 4. Persuade voters choice with TV ads

What role does media play during a campaign? Brainstorm What role does media play during a campaign?

mass media can Give different points of view 2. Offers public multiple sources of information (Fox, CNN, NBC, ABC, CBS) 3. Hold government officials accountable for their actions I’m pro gun control because… I’m anti-gun control because…

Media can also work against candidates and damage their image mass media’s can Media can also work against candidates and damage their image

Brainstorm What techniques are used by the media to influence public opinion in a campaign?

pictures drawn to give opinion *political cartoons pictures drawn to give opinion

newspaper owners and editors write their *editorials newspaper owners and editors write their opinion

*political commentaries media personalities give their opinion about the candidates

candidates meet face-to-face on TV and discuss issues *televised debates candidates meet face-to-face on TV and discuss issues

Do you feel that the death penalty is too severe? *public opinion polls Poll= A Survey P.O.P.=A survey about what the public thinks is important Do you feel that the death penalty is too severe?

*public opinion polls

important people saying who they support *endorsements important people saying who they support

stretching the facts to make candidate look better or worse *propaganda stretching the facts to make candidate look better or worse

Evaluate Campaign Information It’s the job of the voters to evaluate the information provided during a campaign More informed, aware voters will not be fooled by one sided campaign sources

Evaluate Campaign Information DON’T LET THEM FOOL YOU!!

How to evaluate campaign Information Separate facts from opinions Look for bias (favoritism) Look for propaganda Choose good sources of info.

Separate fact & Opinion Campaigns can mislead voters by presenting opinions that are emotionally driven and not based on evidence

Separate fact & Opinion A statement is a fact if… It is known to be true or can be proven (scientifically, mathematically) Example- Barack Obama was a Senator from Illinois before he became President

Separate fact & Opinion It’s an opinion if… It’s based on personal feelings and not fact Example– Barack Obama has been a good President

Bias- One sided information used to persuade & show favoritism *Look for Bias Bias- One sided information used to persuade & show favoritism Watch the clip and decide which candidate the TV hosts are favoring How could you tell?

*look for propaganda stretching the facts to make candidate look better or worse Which of these pictures could be considered Propaganda??

*Evaluate sources of information When attempting to learn facts about a candidate, use only trustworthy sources Ask your self, is this source

*Evaluate sources of information Ask your self, is this source… Showing bias? Supported by facts? Trustworthy?