Your Online Identity 2018 College Night Jamie McConnell Extension Educator, 4-H Youth Development OSU Extension - Muskingum County Introduction and Getting to Know the Audience What grades? Future Career Aspirations?

Social Media & You Let’s take a look at your social media use. (10 minutes) Pass out Social Media Scavenger Hunt Review Questions 1-7 of social medial scavenger hunt

Social Media Use Most Popular Social Media 13-24 year old Americans Social media and social networking has drastically changed how we communicate and are connected with people all over the world – in a relatively short amount of time! Facebook launched in 2004 – and now has more than 2.17 BILLION active users in all age groups. 2006 – Twitter, 330 million active users 2010 – Instagram, 800 million active users 2011 – Snapchat, 255 million active users Review Section #1 of Social Media Scavenger Hunt Show – Bulletin Board Video (1 minute) What’s the message of this video? What you post/send with a simple click is always there in cyberspace. Even if you delete in later – it might be too late – someone could have already saved it and spread it. Even on apps like Snapchat where photos disappear in seconds, someone takes a screen capture or download it through a third-party app and can keep it forever. Things can also be found on your phone after you’ve deleted it. Even comments and likes show up on newsfeeds where others can see. Comments on other people’s posts Most Important Social Media 13-24 year old Americans Snapchat – 47% Instagram – 24% Facebook & Twitter – 16% statista.com

“Everything you post on social media impacts your personal brand “Everything you post on social media impacts your personal brand. How do you want to be known?” Lisa Horn, The Publicity Gal Post or send – on social media or in private text messages. Branding – marketing term – creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you an edge in competitive markets. As a person, your brand can effect your job prospects, scholarships, what colleges you get into and much more. Your lifetime brand is already being developed. What you do not only impacts you today, but it impacts your future. And it impacts the reputation of your organization in your community. How do you want to be known? How did your Google searches go?

As you get older and more involved in the community or a career, there are likely to be more results. As you get older, you will also want to search your name with other cities where you have lived, worked or gone to school. And ladies don’t forget about that maiden name once you are married.

Check out the links on the worksheet to help you clean up your posts.

What is the best privacy setting? Not posting at all.

What are some negative consequences you have heard associated with social media use? Questions: Have you seen someone being unkind on social media? Etc.

Does that mean social media is all bad and dangerous? What are the positives of being on social media?

Looking to the Future Social media sites can make or break a future job opportunity. Use privacy settings to protect you and the site to project a good image of yourself. One site even said up to 49% rejected for something seen on a social profile. The following are the top pieces of content that turned off these employers: Provocative or inappropriate photographs, videos or information – 46 percent Information about candidate drinking or using drugs – 43 percent Discriminatory comments related to race, religion, gender, etc. – 33 percent Candidate bad-mouthed previous company or fellow employee – 31 percent Poor communication skills – 29 percent

Be a good social media role model What can I do from here? Be a good social media role model Advise others on making good decisions Report cyberbullying Be a good social media role model Think before you post Don’t interact with people you don’t know Don’t engage in bullying behavior Think about how you can use it to promote events and activities Clean up your profiles Understand your privacy settings See what’s online about you Advise others on making good decisions – become knowledgeable and help friends and other teen leaders

Questions? Jamie McConnell mcconnell.210@osu.edu