Products Decisions Product and Service Classification System

Slides:



Advertisements
Similar presentations
Chapter 30: Using the Marketing Mix Product. Elements of a successful product – Product Design Reliability Safety Convenience of use Fashion Aesthetic.
Advertisements

4/20 Warm-up 1. Identify 2 competitors in the same market. 2. Explain how your business distinguishes itself from its competitors What do they want people.
Chapter 13 Product and Distribution Strategies Learning Goals Explain marketing’s definition of a product and list the components of the product strategy.
11 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Five Product Decisions.
BOSTON CONSULTING GROUP MATRIX
Contemporary Marketing Wired, 9th Edition© 1998 The Dryden Press Chapter 11 Product Strategy.
GPM 61 ANALYZING PRODUCTS TOOLS FOR DECISION MAKING.
7-1 Ch.7:PRODUCT STRATEGY Product Classification (1 of 3) Consumer Product Classifications –Convenience Products –Shopping Products –Specialty Products.
BCG Tool for Analyzing Opportunities & Ability to Compete
Ansoff Matrix and Planning Gap analysis
New Product Development and Product Life-Cycle Strategies
 Classify SBU & products ◦ Determine future cash contributions  Positive cashflow (+ve) ◦ Determine future cash requirements  Negative cashflow (-ve)
Chapter 11 - Product and Service Strategies n Product vs. Service Continuum –Figure 11.1 n TQM: W. Edwards Deming –Malcolm Baldridge Award –ISO 9000 –Benchmarking.
Product and Brand Management
4.1 Capon: Understanding Organisational Context 2nd edition © Pearson Education 2004 Understanding Organisational Context 2e Slides by Claire Capon Chapter.
Market Oriented Strategic Planning How do companies compete successfully in today’s market place? By creating and delivering superior value to target customers.
 BCG stands for Boston Consulting Group  BCG Matrix was designed in 1970s for product portfolio planning, based on the concept of product life cycle.
4.3 Product Chapter 26. Product Vocabulary  Product  The end result of the production process sold on the market to satisfy a customer need.
Developing the Marketing Mix Product Pricing Placing Promoting.
1 11.Product & Service Strategies. 2 Products Product: tangible goods vs. services Levels of product –Class & form –Core, actual, augmented Product line.
Products Decisions Product and Service Classification System
Products Decisions Product and Service Classification System The Product Life Cycle Introduction to product matrices Boston Matrix (Growth/Share) Ansoff’s.
Formulating Strategic Marketing Programs. What are the Benefits of Strategy?
GLOBAL MARKETING Marketing Strategy. Benefits of Strategy Coordinates activities among functional areas of organization Defines resource allocation Leads.
© Prentice Hall, 2004 Business In Action 2eChapter Developing Product and Pricing Strategies.
5-PLC and Pricing. Price = Cost + Profit Price brings in the revenues This is the only element in the marketing mix that brings in the revenues. All.
- Quick introduction and company example -
Portfolio management Assemble By Arsene Kodjo. Portfolio management The product life cycle (PLC) Four stages over a product PLC 1.Introduction - the product.
3.01-B Product Life Cycles. Intro What is a product that has been around for as long as you can remember? How has it changed over the years?
B121 Chapter 11 Marketing. It is concerned with exchange relationships. Transactional marketing – oriented towards single purchase Relationship Marketing.
Performance Analysis Lecture by Murad Rattani Oxford College of London.
MARKET GROWTH  If the sales revenue in a particular market rises from 100 million to 110 million, the market is said to have experienced 10% growth.
Low sales High cost per customer Negative or low Create product awareness & trial Offer a basic product Usually is high; use cost-plus formula High distribution.
1.3.5 Marketing strategy - cartoon
The Boston Matrix IB Business and Management What is the Boston Matrix? It is a tool created by the Boston Consultancy Group It is designed to be used.
MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.
Market Planning and Strategy. Market Research Plan SWOT analysis Marketing budget Business Objectives Marketing strategies Market Research.
Key Topics Classification of products Consumer and producer products Innovation, technological change and R&D New product design and development Product.
The product life cycle. Product ‘ Product’ refers to the functions and features of a good or service Should satisfy the needs of the customer May have.
3.01-B Product Life Cycles. Intro What is a product that has been around for as long as you can remember? How has it changed over the years?
Product Life Cycle. Product life cycle Growth Introduction Decline Maturity.
Chapter Eight Product, Services, and Brands: Building Customer Value.
UNIT E PRODUCT/SERVICE MANAGEMENT AND PRICING 8.01 Understand product/service management as a function of marketing.
Intensive Strategies and Diversification Strategies Mei Duan Jennifer.
Intro What is a product that has been around for as long as you can remember? How has it changed over the years?
Product Life Cycle.
20/9/16 – Business- Ansoff’s Matrix, Boston Matrix…..
Copyright © 2007 McGraw-Hill Ryerson Limited
Boston matrix A-level business Hodder & Stoughton © 2017.
Business policy and Strategic management
Product and Pricing Strategies
MGT301 Principles of Marketing
Product Portfolio Analysis
Product life cycle.
Boston Matrix Joe Chou.
3.01-B Product Life Cycles.
20/9/16 – Business- Ansoff’s Matrix, Boston Matrix…..
The Marketing Mix "The 7 P's".
BOSTON CONSULTING GROUP
3.01-B Product Life Cycles.
BCG Growth/Share Matrix
1.3.5 Marketing Strategy.
Product Strategy الفصل التاسع
Strategic planning.
3.01 A -Product/Service Management
Principles of Marketing
3.01-B Product Life Cycles.
Principles of Marketing
Product and Distribution Strategies
Strategic Management in Business marketing
Presentation transcript:

Products Decisions Product and Service Classification System The Product Life Cycle Introduction to product matrices Boston Matrix (Growth/Share) Ansoff’s Matrix (Product Market)

Product and Service Classification System Convenience goods - little effort, relatively inexpensive Shopping goods - e.g ‘white goods’, DIY equipment, more expensive, infrequent Speciality goods - extensive search e.g Jewellery, gourmet food Unsought goods - e.g. double glazing,

Industrial goods Installations - ‘speciality’ goods of industrial markets - plant and machinery Accessories - maintenance and office equipment Raw materials components Business to business e.g. consultants, accountants

The life product cycle model Development Development Growth Growth Maturity Maturity Decline Decline Few: Few: Growing adopters: Growing adopters: Growing selectivity Growing selectivity Saturation of Saturation of Drop-off Drop-off trial of trial of trial of trial of of purchase of purchase users users in usage in usage early early product/service product/service Repeat purchase Repeat purchase adopters adopters reliance reliance Entry of Entry of May be many May be many Fight to maintain Fight to maintain Exit of some Exit of some competitors competitors share share competitors competitors

The Boston Matrix (Growth/Share Matrix) Market Share High 3. Question Mark (Problem Child) 1. Stars Market Growth 2. Cash Cows 4. Dogs Low High Low

The Boston Matrix - Chocolate Bars Market Share High Maverick Miniature Heroes FUSE Market Growth KIT KAT MARS BAR TOPIC BOUNTY Low High Low

Ansoff’s Matrix (Product/Market Matrix) Existing Markets New Markets Existing Products Market Penetration Market Development Diversification Product Development New Products

Ansoff’s Matrix (Product/Market Matrix) Existing Markets New Markets Existing Products E.g. Realignments of the marketing mix E.g. Geographical expansion Diversification - related or unrelated Same outlets and sales strategy - new product New Products

Products Decisions Product and Service Classification System? The Product Life Cycle stages? Growth/Share? Product Market?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.