Train Wrap

This Project is fully owned by IL&FS We are the sole concessionaire for non ticket revenue for 20 years which include station branding partner, OOH Media inside the station, Advertising on Train ( Wrapping ) Retail & Commercial area inside station and OOH Media for external civil structures.   The opportunities as follows:- Station 1 : Sikanderpur Station 2 : Phase 2 Station 3 : Vodafone Belvedere Towers Station 4 : Indusind Bank Cyber City Station 5 : Micromax Moulsari Avenue Station 6 : Phase 3 There are all type of media on above mentioned metro stations i.e. Wall Wraps, Platform Panels, Bridge Panels, Pillar Signages, Duct Panels, Unipoles, FOBs etc. Inside Station media (Wall Wraps and Platform Panels) caters all the crowd travelling in Rapid Metro. Our all type of media is on a great eyeballs of peoples travelling inside and outside the Rapid Metro.

Micomax Maulsari Avenue Ambience Mall Micomax Maulsari Avenue Gateway Towers Indusind Bank Cyber City Bld.14 Bld.6 Ericsson Bld. 9 A Bld. 4 Infinity Towers Bld. 8 Bld. 9 B Bld. 10 Cyber Green Phase - III Vodafone Belvedere Tower Bld. 7 A Bld. 7 B Epitome Phase - II Sikanderpur Sahara Mall The Bristol

Train Details There are 5 trains on total for commercial branding & each train has a capacity of 1,000 people with 3 bogies (including 18 LCD screens) Total number of passengers each day- 80,000 approx. Each train takes approximately 40 minutes to complete 12 km of loop. Total number of round in a day 45-50. Standard 2 minutes of waiting time in each station.

Display Area Outside wrap:- 4000 Sq Feet approx. Internal Wrap:- 3000 sq Feet Approx. Advertising inventory in side per train 64 Handle Bars 18 Static Panel 18 LCD screens

Campaign :- Android One

Campaign :- SKODA

Campaign :- Motorola

Campaign :- Motorola (Shot from NH – 8)

Campaign :- Renault

Campaign :- Monster

Campaign :- MOTO X

Campaign :- Tata Motors

Campaign :- Tata Motors

Campaign :- Marks & Spencer

Campaign :- Marks & Spencer

Inside Train Media 64 Handle Bars Summary of Major Advertising & Experiential Marketing Benefits Advertising in train(s): Total 3 Coaches per Train Advertising inventory in side per train 64 Handle Bars 18 Static Panels 18 LCD screens in which 50 % percent of the total air time

Panels (18 per Train

LCD (18 Per Train

Handles (64 Per Train)

Wrapping on doors

Wrapping on joint of bogies

Wrapping on front & rear side of train

Additional Sticker Pasting

Advertisement on Panels in the train Advertisement on LCD’s in the train Total No. Of LCD : 6 LCD Per Bogie Total No. Of Bogie of the train : 3 SHEDULE TIMING 5:30AM – 11:30PM (17 Hours Per Day) DISPLAY TIMING 360 Sec Per Hour, Which Comes as 6120 Seconds Per day & 1,83,000 Seconds Per Month USAGE Use of the same as per the given slot For e.g. If the slot is of 15 Seconds, It would run for 24 times in an hour and 408 times in a day Advertisement on Panels in the train Total No. Of Panels : 6 Panels Per Bogie Total No. Of Bogie of the train : 3 Advertisement on Panels in the train Total No. Of Handles : 64 Handles Per Train