MARKETING 101 MICROENTERPRISE CLASS FOR MONTGOMERY COUNTY AGRICULTURE- MARKETING & ADVERTISING-April 24 Presented by Michele Pawlik Montgomery County Business Development Center

(518) 853-8334 – mcbdc.org Facebook ~ Twitter ~ LinkedIn Michele Pawlik – mmarzullo@co.Montgomery.ny.us (518) 853-8334 – mcbdc.org Facebook ~ Twitter ~ LinkedIn

Promotion Use various media to promote your business Monitor which are most effective Advertising – Radio/Print/Online Social Media Sales Promotion Publicity Great Customer Service

Location, Place, Distribution Place – how product gets to customer Google.com

Competition Learn from your competitors What can I do to improve on what competitors are doing? You always want to make sure that you are staying just as competitive.

Marketing Budget It takes money to make money Research, advertising, promotion and other costs

Measure Performance Evaluate the results of your efforts If you can’t measure it, you can’t manage it; If you can’t manage it, it’s probably not worth doing Benchmarking How does the performance of my business compare with industry norms? Do I know for certain my marketing efforts are effective? How? Is my business doing all it can to be customer-oriented? Are my customers satisfied? Google Analytics, pass out packet

High-Impact Strategies Online presence Free samples/gifts/discounts Farmers Market Signage Stay Alert – Learn from others

PROMOTION – Social Media Loven Mamma Farm Cransville https://lovinmamafarm.com/ https://www.facebook.com/LovinMamaFarm/ Jayflora Designs Fonda NY Local and sustainably grown cut flowers. Farmer-florist https://www.jayfloradesigns.com/ https://www.facebook.com/JayfloraDesigns/ Jayflora Designs Fonda NY Local and sustainably grown cut flowers. Farmer-florist Abundance Acres Fort Plain Pasture-raised chicken (FRESH early June-early November; FROZEN year-round) Pasture-raised turkey (FRESH November; FROZEN as long as it lasts) Pasture-raised free-range brown eggs (year-round) Naturally fed, soy-free rare-breed rabbit (year-round) Pasture-raised heritage-breed pork (FROZEN year-round) Open-pollinated & heirloom vegetable plants (exempt organic) (spring) Exempt organic open-pollinated & heirloom vegetables (in Loven Mamma Farm Carnesville They are a certified organic, no-till farm in the Hudson Valley region of Upstate NY.  We grow 250 varieties of specialty veg, herbs, and flowers on 1 acre, plus a greenhouse full of microgreens.  Our intensive style allows us to produce high yields on a small space.  We are committed to feeding our community nutrient dense, delicious, and beautiful food while tending the land in an ecologically responsible way.     Abundance Acres Fort Plain http://abundanceacresfarm.com/ https://www.facebook.com/abundanceacresf arm/ https://twitter.com/AbundanceAcres

PROMOTION - Publicity Montgomery County Agriculture Is Made of Something STRONGER  Press Releases/Story ideas Harvest Tour Map Focus on Business Tourism Calendars – visitmontgomerycountyny.com visitschohariecounty.com Chamber Member Events

Additional Assistance Montgomery County Business Development Center – mcbdc.org (518)853-8334 Montgomery County Soil and Water- www.montgomerycountyny-swcd.com (518) 853-4015 Fulton-Montgomery Regional Chamber of Commerce www.fultonmontgomeryny.org (518) 725-0641 https://www.facebook.com/Fox-Creek-Farm-CSA-136681076382302/ https://schohariefresh.com/ http://foxcreekfarmcsa.com/index.html https://www.facebook.com/Eight-Mile-Creek-Farm-232469583467902/ http://eightmilecreekfarm.com/

Business Resource Links SMALL BUSINESS EMPIRE STATE DEVELOPMENT/SMALL BUSINESS RESOURCES www.esd.ny.gov/smallbusiness.html NEW YORK STATE SMALL BUSINESS DEVELOPMENT CENTER www.nyssbdc.org/ U.S. SMALL BUSINESS ADMINISTRATION www.sba.gov LOANS, GRANTS, FINANCING GOVERNMENT LOANS, GRANTS AND FINANCING: www.sba.gov/content/search-business-loans-grants-and-financing www.grants.gov/ COMMUNITY LOAN FUND OF THE CAPITAL REGION: www.mycommunityloanfund.org/ ECONOMIC DEVELOPMENT EMPIRE STATE DEVELOPMENT http://esd.ny.gov/ EMPIRE STATE DEVELOPMENT/INTERNATIONAL DIVISION: http://esd.ny.gov/International.html CENTER FOR ECONOMIC GROWTH: www.ceg.org DEMOGRAPHICS/STATISTICS U.S. CENSUS BUREAU www.census.gov NEW YORK STATE DEPARTMENT OF LABOR www.labor.ny.gov/stats/index.shtm