Marketing Concept 1-3.

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Presentation transcript:

Marketing Concept 1-3

Marketing Concept Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service!

Marketing Starts with a NEED!

Marketing Concept Operate a Business Profitably Needs of the Customer Develop and Market Products or Services

2 Step Process to Follow The Marketing Concept Identify the Market Develop a Marketing Mix

Marketing Mix

4 p’s Song http://www.youtube.com/watch?v=zFENz_nnrq8

WIG WHAT You will get into groups of 3 You will take the items given to you and create a new product using them Identify your TM Work through the 4 p’s. Include at least 2 sample promotions for your product Record what the 4 p’s are on paper with your group members names on it Present your product to the class