RUSSIAN MEDIA MARKET OVERVIEW JANUARY – DECEMBER 2017
TOTAL MARKET
TOTAL MARKET TOTAL MARKET *ACAR changed methodology and corrected figures for 2016-2017 Source: ACAR
TOTAL MARKET +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB, 4% of market -8% 20.5 bln RUB, 5% of market MARKET GROWTH +22% 166.3 bln RUB, 40% of market +10% 38.4 bln RUB, 9% of market +6% 3.5 bln RUB, 1% of market Source: ACAR, FY’2017
TOTAL MARKET SPLIT BY MEDIA Source: ACAR
TOP ADVERTISERS
TOP ADVERTISERS FY’2017 ALL MEDIA (incl.OLV) Source: Mediascope (TV, Press, Radio, OOH, Cinema), ADV Estimation (OLV)
TOP ADVERTISERS FY’2017 ALL MEDIA* Source: Mediascope (TV, Press, Radio, OOH, Cinema). *Internet is not included
TOP ADVERTISERS FY’2017 TV Source: Mediascope (TV)
TOP ADVERTISERS FY’2017 PRESS Source: Mediascope (Press)
TOP ADVERTISERS FY’2017 RADIO Source: Mediascope (Radio Nat+Loc)
TOP ADVERTISERS FY’2017 OOH Source: Mediascope (OOH)
TOP ADVERTISERS FY’2017 CINEMA Source: Mediascope (Cinema)
TOP ADVERTISERS FY’2017 OLV Source: ADV Estimation
TOP CATEGORIES
TOP CATEGORIES FY’2017 ALL MEDIA* Source: (TV, Press, Radio, OOH, Cinema). *Internet is not included
TOP CATEGORIES FY’2017 TV Source: Mediascope (TV)
TOP CATEGORIES FY’2017 PRESS Source: Mediascope (Press)
TOP CATEGORIES FY’2017 RADIO Source: Mediascope (Radio Nat+Loc)
TOP CATEGORIES FY’2017 OOH Source: Mediascope (OOH)
TOP CATEGORIES FY’2017 CINEMA Source: Mediascope (Cinema)
RUSSIAN MEDIA MARKET OVERVIEW JANUARY – MARCH 2018
TOTAL MARKET 1Q’2018 +5% -12% +22% 0% MARKET GROWTH 3.6 bln RUB, 3% of market -12% 4 bln RUB, 4% of market MARKET GROWTH +22% 43.5 bln RUB, 41% of market 0% 10.6 bln RUB, 10% of market Source: ACAR, 1Q’2018
TOP ADVERTISERS
TOP ADVERTISERS 1Q’2018 ALL MEDIA* Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included
TOP ADVERTISERS 1Q’2018 ALL MEDIA (incl.OLV) Source: Mediascope (TV, Press, Radio, OOH), ADV Estimation (OLV)
TOP ADVERTISERS 1Q’2018 TV Source: Mediascope (TV)
TOP ADVERTISERS 1Q’2018 PRESS Source: Mediascope (Press)
TOP ADVERTISERS 1Q’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP ADVERTISERS 1Q’2018 OOH Source: Mediascope (OOH)
TOP ADVERTISERS 1Q’2018 OLV Source: ADV Estimation
TOP CATEGORIES
TOP CATEGORIES 1Q’2018 ALL MEDIA* Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included
TOP CATEGORIES 1Q’2018 TV Source: Mediascope (TV)
TOP CATEGORIES 1Q’2018 PRESS Source: Mediascope (Press)
TOP CATEGORIES 1Q’2018 RADIO Source: Mediascope (Radio Nat+Loc)
TOP CATEGORIES 1Q’2018 OOH Source: Mediascope (OOH)