Francesca Spigarelli Vice Rector for Entrepreneurship and Technological Transfer, and for European Research Policy University of Macerata

The Issue and the Paradox Silicon Valley and Washington consensus & globalization... structural changes but no attention to the process Reverse the trend (with a Keynesian approach) Local/national governments... promote upskilling of jobs and facilitating institutional environment to prepare the labor force to meet the new paradigm: era of big data, artificial intelligence, mass customized production. The impact on local communities No alternative employment opportunities & ancillary economic activities destroyed. A missing solution... a missing partnership? HEIs failed to provide training/retraining to workers displaced by globalization. A new industrial renaissance, based on multi-level policies for local development grounded on EU policies and H2020 priorities

Co Creation paradigm Factory of Future Smart Specialization Strategy Sustainability Co Creation paradigm Factory of Future Smart Specialization Strategy Circular Economy Humanities skills Understand human needs and community needs Understand consumer behavior Economic and Managerial skills Design collaborative consumption models Design New business models (logistics, customer care, Industry 4.0) Engineering and Technical skills Introduce new Product engineering processes (promote CE by design) Leverage on Internet of Things Data mining and data management Legal skills Support privacy by design Tackle data storage issues and use of big data

sustainability co-creation role University and scientists: work to produce transformative knowledge; provide concrete solutions to specific societal challenges. sustainability co-creation role Universities “collaborate with diverse social actors to create societal transformations in the goal of materializing sustainable development in a specific location, region or societal sub-sector” [Trencher, 2016]