Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC

What is SEM? Acronym for: Sports and Entertainment Marketing Lesson 1.1 History of SEM What is SEM? Acronym for: Sports and Entertainment Marketing Copyright © 2014 by Sports Career Consulting, LLC

The Evolution of SEM SEM is a relatively new concept History of SEM Lesson 1.1 History of SEM The Evolution of SEM SEM is a relatively new concept Forms of sports marketing started as early as 1858 (first known athletic event to charge admission took place at a baseball game) Entertainment as we know it today (movies, radio, television, music) exploded from 1900 on, and as technology improved, so did the products being offered Copyright © 2014 by Sports Career Consulting, LLC

The Evolution of SEM SEM is a relatively new concept History of SEM Lesson 1.1 History of SEM The Evolution of SEM SEM is a relatively new concept The 1900’s also brought the advent of carnivals, amusement parks, and theme parks which evolved from (but did not completely replace) fairs, circuses and festivals Copyright © 2014 by Sports Career Consulting, LLC

The Evolution of SEM Many events influenced growth History of SEM Lesson 1.1 History of SEM The Evolution of SEM Many events influenced growth Evolved as fan support grew with willingness to spend discretionary income on sports Emergence of radio and television increase exposure to sports. Copyright © 2014 by Sports Career Consulting, LLC

The Evolution of SEM History of SEM Lesson 1.1 History of SEM The Evolution of SEM Corporations began to see the benefit with sports affiliations, resulting in a sponsorship boom Celebrity endorsements and naming rights deals became common industry practice Advancement of technologies making it easier to consume sports and entertainment while more sports and entertainment properties are introduced Copyright © 2014 by Sports Career Consulting, LLC

Industry Size & Scope History of SEM Lesson 1.1 History of SEM Industry Size & Scope The sports business industry is one of the largest and fastest growing industries in the United States Research conducted in 2015 by Plunkett Research estimates the overall size of the entire sports industry in the U.S. is around $495 billion (global, the sports industry is estimated to be around $1.4 trillion) Copyright © 2014 by Sports Career Consulting, LLC

How does the sports industry stack up against other industries? Lesson 1.1 History of SEM Industry Size & Scope How does the sports industry stack up against other industries? Copyright © 2014 by Sports Career Consulting, LLC

2015 Sports Industry Revenue Streams Lesson 1.1 History of SEM 2015 Sports Industry Revenue Streams Sports goods equipment (retailers) Racetracks, sports teams & other spectator sports “Big 4” U.S. sports leagues Fitness and recreation NCAA sports NASCAR Major League Soccer 5 10 15 20 25 30 35 40 45 Overall Spending (In Billions) Source: Plunkett's Sports Industry Almanac Copyright © 2014 by Sports Career Consulting, LLC

Industry Size & Scope History of SEM Lesson 1.1 History of SEM Industry Size & Scope Entertainment industry extends from movies, television and radio, to theatre, home entertainment, amusement/theme parks, gaming and much more Consumers have shown an insatiable appetite for entertainment resulting in an industry boom Copyright © 2014 by Sports Career Consulting, LLC

Lesson 1.1 History of SEM Broadly measured, the entertainment and media industry spans multiple sectors There are 9,566 FM radio stations in the United States Over 1.4 billion movie tickets are sold each year in U.S. theaters Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.12 trillion in 2012 (up from only about $891.5 billion in 2008) and will grow to $1.416 trillion in 2014 Copyright © 2014 by Sports Career Consulting, LLC

Lesson 1.1 History of SEM Broadly measured, the entertainment and media industry spans multiple sectors Of the 50 billion+ downloads sold in the history of the iTunes store, 15 of the 25 most downloaded apps ever are games Copyright © 2014 by Sports Career Consulting, LLC

Entertainment Industry Revenue Streams Lesson 1.1 History of SEM Entertainment Industry Revenue Streams Film/theatrical/DVD TV broadcast and cable Music industry Electronic gaming Amusement/theme park Theatrical productions 10 20 30 40 50 60 70 80 90 Overall Revenue (In Billions) Source: U.S. Census Copyright © 2014 by Sports Career Consulting, LLC