Global Online Trends & Advertising

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Presentation transcript:

Global Online Trends & Advertising Investor BG VIP Event May 22, 2012

Future is here Its just not very evenly distributed!

The Gartner Hype Cycle

3 Stages of Internet

The Second Screen Recent Nielsen mobile study shows over 85% of mobile and PC users accessing the web while watching TV

Rise of Big Data

Ad Exchanges & Programmatic Buying

The AdStack

Cool Ad Examples

Buzzfeed & Shick Razorbombing

NYC Park “World Park” Campaign http://www.youtube.com/watch?v=7OCyfV_k2_g

Ubisoft Just Dance 3 http://www.youtube.co m/watch?v=C9pX8e98p 24&feature=related https://letitcast.com/en /castings/2099676270- ubisoft-just-dance-3-wii

“Its not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change” Charles Darwin

THANK YOU!