Key Challenges Aligning Incentives Knowledge / Intellectual Output Reduce Costs Business cases for “interoperability” not well expressed Ease of use (hard to measure e.g dropbox) Value of speed Value of shared assets/knowledge Costs not expressed well Cost hidden Trust required collaboration and mechanisms to verify Business Processes Heterogeneity Finding common interest Data Standards There are lost of them Hard to agree Standards can inhibit innovation

PRISME Actions / Opportunities Use PRISME to Benchmark to evaluate competitive advantage vs. good area for pre-competitive collaboration to support case for action Case for Action: quantify internal costs or value and develop stronger business case for action Differentiate “true” competitive advantage from areas where there is high value in collaborating cross-industry Standards : Prioritize need for standards and share examples of high quality “de facto” standards Partner to answer request for a pharma declare the standard Take home drive R&D awareness or value of standards, common mapped