Give Background: 2 years ago, the foundation had a series of discussions (Thank You to those who participated and for your insights) We elicited the hopes and dreams, both for our communities, and for the foundation’s role One key result for the foundation was that people said our name didn’t really fit who we are It was too long It didn’t reflect the full scope of what we do It didn’t picture how we engage our communities It gave no sense of the future we are striving to build Our name was becoming disconnected from our brand It was time to change the name to reflect our mission and goals more accurately Over the past few months, we asked one of the nation’s most creative naming and branding experts – Dan Pallotta at Advertising for Humanity – to help us find a new name Transition to positioning statement…