Aristotle’s Canons of Rhetoric.

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Presentation transcript:

Aristotle’s Canons of Rhetoric

Invention the process of finding the available means of persuasion the brainstorming phase can be systematic/formal can be intuitive

Arrangement selecting, organizing, and arranging one's argument in the most effective manner possible introduction of the topic establishing credibility understanding how a piece is structured is key to analysis

Style the presentation of one's argument using artistic flair, stylistic devices, and eloquence virtues of style: correctness, clarity, evidence, propriety (appropriate word choice), ornateness (creating interest) depends on the situation

Memory relying on one's memorization skills to appear intelligent and credible making one’s speech memorable keeping a treasury of rhetorical fodder in the past--learning mnemonics today-- what we know, can access, and use

Delivery the process of effectively using gestures, vocal inflections, images, and text throughout one's oration including ethos and pathos including font size & style, use of white space, visuals, color, graphics, hypertextual links, bullets or numbered lists, use of bold or italics, punctuation

Delivery in Comedy

How does the Andy Griffith episode master the art of delivery? How does Barney Fife use facial expressions and gestures to make a simple scenario humorous? Is pathos part of this comedic sketch?

Delivery in Comedy

Delivery in Comedy

Food for thought Notice the difference: Radner is seated and Sinbad is moving. How do the different methods of delivery affect the success of the performance? Which do you personally prefer?

Delivery

Delivery