Concept Testing: at the Riverside Museum 1964 1988 2011 Concept Testing: at the Riverside Museum Developing accessible digital interpretation Richard Williams

Concept Testing: The Story based approach Based on significance and strength of the collections Defined target audiences Concept Testing: The Story based approach Providing: a clear narrative structure and focused message

Concept Testing: Interpretative choices Selecting the most appropriate interpretative method for the story display Concept Testing: Interpretative choices

Concept Testing: for displays Exploring how visitors react to digital content in museums Concept Testing: for displays What is the concept upon which the interactive is based?

Concept Testing: two approaches How do other disciplines approach this concept? Concept Testing: two approaches How do the audience recognise the concept?

Concept Testing: Exploring game-play How is game-play used in the classroom? Working with student teachers to create a classroom activity

Concept testing: Exploring game-play Working with children to create a classroom game for their friends The children worked within certain set constraints To create the game – what did the children regard as critical to understanding it?

Concept Testing: Sound and film How do families react to various styles of audio? Explored through a series of family sessions Discussions of specifically created audio pieces incorporating different approaches to the story being told.

Concept testing: Sound and film How do families use film, what do they expect of it? We presented one story, packaged in various styles.

Concept testing: Conclusion An opportunity to explore ideas underpinning the interactives and interpretation What expectations and pre-conceptions does the visitor bring to a museum regarding various types of interpretation? What information does the visitor need in order to understand a story display?