The Role of the Media on Campaigns STANDARD CE.5c

MEDIA T.V. Radio Newspapers Internet

Voters evaluate information presented in political campaigns to make reasoned choices among candidates.

1.Separating fact from opinion Strategies for evaluating campaign speeches, literature, and advertisements for accuracy 1.Separating fact from opinion

Strategies for evaluating campaign speeches, literature, and advertisements for accuracy 2. Detecting bias

Bias When the way that a person believes affects the way they look at issues and ideas.

Strategies for evaluating campaign speeches, literature, and advertisements for accuracy 3. Evaluating sources

4. Identifying propaganda Strategies for evaluating campaign speeches, literature, and advertisements for accuracy 4. Identifying propaganda

Propaganda Techniques used to make someone believe something or think a certain way

Propaganda A technique to sway people’s attitudes, opinions and behaviors Mass media and technology enable the spread of propaganda Political candidates use propaganda to convince voters to support them.

The media plays an important role in the political process.

Mass media roles in elections 1. Identifying candidates

Mass media roles in elections 2. Emphasizing selected issues

Mass media roles in elections 3. Writing editorials, creating political cartoons, publishing op-ed pieces

What is an editorial? A newspaper article written by or on behalf of an editor that gives an opinion on a topical issue It’s not a story, it’s an opinion about an issue.

What is an Op-ed piece? An op-ed, abbreviated from opposite the editorial page, is a newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper's editorial board. These are different from editorials, which are usually unsigned and written by editorial board members.

Mass media roles in elections 4. Broadcasting different points of view