Why did the German people allow this to take place? Guiding Question… Why did the German people allow this to take place?

Propaganda

Symbols, images, words, or music What is Propaganda? Biased information Simplifies complex issues or ideas Created to shape public opinion and behavior The spreading of information to manipulating public opinion to gain support for one’s cause True, partially true, or blatantly false information Plays on emotions Symbols, images, words, or music

Propaganda = carefully crafted media messages that manipulate people’s actions and/or beliefs

We are going to look at 6 different techniques that the media uses to persuade you….. Essential question: Do any of these messages tell you anything factual about the product/idea/institution?

Bandwagon Creates the impression that everyone is doing whatever it is and you are missing out somehow…..

Name-Calling Exactly as it sounds Name-Calling Exactly as it sounds. Propaganda that uses negative words/bad names to create fear/dislike for people, ideas and institutions. May 2011 - NOM flooded New York homes with mailer ads claiming that supporters of marriage equality were looking to “poison young minds” and “forever change the innocence of our kids”:

Glittering Generalities Use a positive catchphrase and have little to no information.

Plain Folks Technique designed to send the message that a product or person is just like you. (so, you can trust it/them)

Transfer Uses your feelings about one thing to get you to feel the same way about something else.

Propaganda IN NAZI GERMANY Bandwagon Plain Folks Transfer Fear/Card Stacking Glittering Generalities Name-calling

Bandwagon Appeals to a person’s desire to be on the winning side

Plain Folks An attempt to convince the public that the views reflect those of the “common person.” “Workers are Hitler’s soldiers at the front”

Transfer Used to transfer negative feelings for one object to another An anti-Semitic poster published in Poland in March 1941. The caption reads, "Jews are lice; They cause typhus."

Fear/Card Stacking Presents information that is positive and omits information contrary to it. “All of Germany Listens to the Führer with the People’s Radio.”

Glittering Generalities Emotional-appealing words to invoke powerful emotions such as: honor, glory, love of country, and freedom “LONG LIVE GERMANY”

Name-calling Attempts to arouse prejudice among the public by labeling the target something that the public dislikes “Just as it is often hard to tell a toadstool from an edible mushroom, so too it is often very hard to recognize the Jew as a swindler and criminal.”

Nazi Propaganda Practices

Nazi propaganda idolized Hitler Under the Nazi regime, Germans were expected to pay public allegiance to the Hitler such as giving the Nazi salute and greeting others on the street with “Heil Hitler!” Making a leader

Propaganda Facts Nazi propaganda frequently stressed the power of a mass movement to propel the country forward, hence the upward angle of the hands. Millions of German young people were won over to Nazism in the classroom and through extracurricular activities.

Please use your corresponding worksheets with the next set of slides

Anti-Semitic Children’s Books Used as instructional resources in German schools. Trust No Fox in the Green Meadow and No Jew on His Oath The Poisonous Mushroom

Group Work Instructions Answer all questions in complete sentences. Have one member to write the answers and one member to present. What is the Nazi’s point of view based on this cartoon? The most effective posters use symbols that are unusual, simple, and direct. What symbols (if any) are used in the poster and what do they symbolize? Explain why this cartoon is persuasive? What does the Nazi Government hope the audience will do as a result of this cartoon?

“The Spider” This cartoon appeared in the 26th edition of an anti-Semitic weekly newspaper in 1934. It reads, "The Spider. Many victims are trapped in the web, caught by flattering words. Rip the web of deceit and free German youth."

"Behind the enemy powers: the Jew." What does the title mean?

“Illustrating the Jew as a devil ” German Newspaper

‘Jews Poison” "Just wait, we'll put a stop to your dirty tricks."

“Weakness Costs” Daily cost to the state of maintaining one chronically ill person (5.5 marks) could be better spent supporting an entire healthy German family.

Testimonial Endorsements to connect a famous person with a product or ideal “sell” the product or ideal. I know, I know this is the only example I could find. No, Tiger is NOT a Nazi!