Content Analysis Content Analysis -- a research technique for categorizing observational data for the purpose of describing the phenomenon or testing.

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Presentation transcript:

Content Analysis Content Analysis -- a research technique for categorizing observational data for the purpose of describing the phenomenon or testing relationships between the phenomenon and some other variable of interest

Chapter 9 CONTENT ANALYSIS

Chapter 10 Content Analysis

Types of data Data from observation of behavior Documents Artifacts interviews

Measurement Assumption

Guidelines for acceptable category system Valid for phenomenon of interest Relatively exhaustive Mutually exclusive Workable Pilot-tested

Sampling Sampling units Recording units Context units

Coders Coding sheets

Coding book

Reliability– numerical value that is used to determine if coders are coding data in the same manner Reliability formulas

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