Digital Inclusion Matters Amy Hearn & Jason Tutin #FightTheDivide #SmartLeeds

A cross sector collaboration ensuring everyone in the city has the digital skills they need Leeds Libraries are leading the 100% Digital Leeds digital inclusion programme for the city We want everyone to understand how digital would benefit them, be able to gain the skills they need to make the most of digital, and get connected A call to arms #JoinTheMovement A furthest first approach 100% Digital Leeds Digital inclusion is key to helping socially disadvantaged people transform their lives. We work hard to improve digital capability for all, because we believe that everyone can enjoy a greater quality of life and wellbeing through digital. #JoinTheMovement #SmartLeeds

Strategic Context A Compassionate City with a Strong Economy Digital inclusion can help reduce inequalities, tackle poverty and support the council’s vision. Governance and oversight Scrutiny Board inquiry into digital inclusion Increasing digital inclusion a priority in Best Council Plan and Leeds Inclusive Growth Strategy Smart Leeds ambitions Channel shift and digital efficiencies Strategic Context #JoinTheMovement #SmartLeeds

Investment in Libraries Investment strand Amount Source Expand tablet lending scheme – including hardware, connectivity & professional services Approx. £100,000 DIS Essential Services Capital Programme Procure external supplier for strategic support to build our digital inclusion network, embed sustainability and evidence return on investment   Smart Cities Appoint permanent staff: 3 x Digital Inclusion Coordinators and 1 x Digital Inclusion Support Officer £165,000 Housing IT Solutions Programme #JoinTheMovement #SmartLeeds

(More) Investment in Libraries Business Rates Pool £400,000 Double the size of the tablet lending scheme Expand ‘free’ council Wi-Fi into 20 community buildings Grants Scheme for community organisations to reduce the barriers to digital inclusion (More) Investment in Libraries 60+ ideas submitted from across the council, only two approved and sent forward by CEO. Total three quarters of a million pounds investment in the last 12 months #JoinTheMovement #SmartLeeds

Objectives, Outputs and Outcomes Manage and coordinate programmes of activity to accelerate and maximise digital inclusion across the city 10,000 people engaged 3,000 people receive digital skills training 100 organisations join the Online Centres Network 100 organisations take part in the tablet lending scheme Recruit and train 150 Digital Champions Objectives, Outputs and Outcomes Across the whole of the digital inclusion programme there is a requirement to fully evidence efficiencies, impact and return on investment. Housing tenants and other citizens who are digitally excluded are also likely to be unemployed or on a low income, be chronically ill or disabled, have low literacy levels or be from lower socio-economic groups. The investment into our digital inclusion programme will see people achieving better health and wellbeing outcomes, improve their financial capability and employment prospects and reduce their social isolation. By increasing digital inclusion we will realise benefits across a range of indicators. #JoinTheMovement #SmartLeeds

Transferable Skills Digital inclusion is social inclusion Digital literacy is information literacy Focus on building community capacity Engagement is a transferable skill Digital inclusion audiences are library audiences Partnership is key Transferable Skills Digital literacy is information literacy Helping people navigate and assess information is a libraries key skill Digital inclusion is social inclusion Social inclusion is at the core of libraries offer Focus on building community capacity Libraries support more third sector organisations than any other council sector Engagement is a transferable skill Digital inclusion audiences are library audiences Over half of UK residents have a library card and 35.8% of people living in the most disadvantaged areas visit their library. Partnership is key When we don’t have the skills we link with others #JoinTheMovement #SmartLeeds

Partnerships Solve Knowledge Gaps Good Things Foundation Marketing framework Evaluation framework Evaluation return on investment Digital Champions Sustainability Partnerships Solve Knowledge Gaps We are a social change charity, helping people to improve their lives through digital. We tackle the most pressing social issues of our time, working with partners in thousands of communities across the UK and further afield. Research organisation. Good Things Foundation is focusing on enabling a process of knowledge transfer steered by this model, inspiring and enabling Leeds City Council to build the capacity and capability to oversee a movement for 100% Digital Leeds. Similarly, the partnership is working on the basis of a clear approach, through which Good Things Foundation will begin by ‘showing the way’ and over time stepping back, empowering and supporting Leeds City Council to oversee and manage the components and resources required to underpin the 100% Digital Leeds movement. Financial models from #JoinTheMovement #SmartLeeds

Barriers to Digital Inclusion Skills Lack of online skills and confidence Connectivity Cost of equipment and broadband Motivation Lack of interest of understanding of the benefits Barriers to Digital Inclusion Social factors such as lack of literacy and numeracy, disability, isolation, learning difficulty, language barriers, non-engagement, antisocial behaviour, physical and mental health… From 53% of Annual Home Visits completed by Housing, we know: 7,721 (27%) of tenants don’t have access to the internet 1,267 (4.5%) don’t have skills or confidence 873 (3.0%) don’t know where to get online 4,207 (14.7%) don’t want to or don’t feel the need to 860 (3.0%) have no device or can’t afford to Approximately 2000 of these tenants are of working age. Bin app, school applications #JoinTheMovement #SmartLeeds

Access Access: Supporting Leeds to get connected Tablet lending Lending iPads to organisations working with the most digitally excluded Tower block switch-on Trial of free internet for social housing tenants in 7 towerblocks Connect Community Buildings Install free wifi in 20 community buildings Access The biggest tablet lending scheme of its kind in the country with 150 4G enabled tablets available for organisations to borrow and use to work with and help individuals Helps removes the barrier of lack of sustained access to devices and connectivity Plenty of organisations are taking part so far across the city working with vulnerable and hard to reach individuals, many of whom have been using iPads to bid for housing, search for jobs and stay connected with others #JoinTheMovement #SmartLeeds

Access Access: Supporting Leeds to get connected Tablet lending Libraries have the infrastructure and experience to lend Tower block switch-on Libraries have a trusted relationship with citizens Connect Community Buildings Libraries have excellent community connections Access The biggest tablet lending scheme of its kind in the country with 150 4G enabled tablets available for organisations to borrow and use to work with and help individuals Helps removes the barrier of lack of sustained access to devices and connectivity Plenty of organisations are taking part so far across the city working with vulnerable and hard to reach individuals, many of whom have been using iPads to bid for housing, search for jobs and stay connected with others #JoinTheMovement #SmartLeeds

Motivation Motivation: Promote the benefits of digital inclusion Digital Champions Inform, enthuse, recruit, and train Digital Champions to support digital inclusion activities and advocate for the benefits of digital inclusion Connect organisations Bring together organisations for an asset based community development approach. Marketing Promote the benefits of digital inclusion to organisations and individuals Motivation identify corporate volunteers and signpost them to opportunities within the community #JoinTheMovement #SmartLeeds

Motivation Motivation: Promote the benefits of digital inclusion Digital Champions Libraries have experience of managing volunteers and library staff were the first Digital Champions Connect organisations Libraries connect with and support more third sector organisations than any other public sector Marketing Libraries see some of the hardest to reach Motivation identify corporate volunteers and signpost them to opportunities within the community #JoinTheMovement #SmartLeeds

Skills Skills: Build a network of learning opportunities Build the Online Centres Network Inform, enthuse and recruit community organisations across Leeds Make the most of Learn My Way Promote the Learn My Way eLearning platform as the default digital skills training tool Engage organisations Deliver high-profile events to raise awareness with local organisations. Skills #JoinTheMovement #SmartLeeds

Skills Skills: Build a network of learning opportunities Build the Online Centres Network Libraries lead the way for the Network in Leeds Make the most of Learn My Way Libraries deliver lots of basic IT training Engage organisations Libraries have excellent events management experience Skills #JoinTheMovement #SmartLeeds

Bringing together more than 50 third sector organisations Launch events Bringing together more than 50 third sector organisations Support from Housing, Adults & Health, Communities & Environment Creation of local networks in target areas Asset based community development Lasting impact Speakers from #JoinTheMovement #SmartLeeds

Looking Forward A sustainable movement across the city Digital inclusion embedded across all sectors Libraries first Looking Forward The overall aim of this programme is to increase the digital inclusion of Leeds citizens through a targeted engagement and marketing campaign, the provision of skills training and access to hardware and broadband as required. The team will coordinate activity to ensure that community organisations, private sector partners and volunteers are deployed effectively to increase capacity and improve referral pathways. Fighting them off rather than fighting to be there #JoinTheMovement #SmartLeeds

Keeping In Touch 100% Digital Leeds www.digitalinclusionleeds.com @SmartLeeds Digital Inclusion Coordinator Amy Hearn amy.hearn@leeds.gov.uk @Amy__Hearn Digital and Learning Development Manager Jason Tutin Jason.tutin@leeds.gov.uk @JasonTutin Keeping In Touch #JoinTheMovement #SmartLeeds