Club in a Club Membership growth made easy

Why should we grow membership Lack of numbers never indicates lack of enthusiasm but… It means more work for everyone Sometimes leads to member 'BURN-OUT‘ The bigger the club, the more can be achieved To make it easier on existing members, we need more members.

Why should we grow membership Lets think about the near future: Our centennial celebrations – 2014 Hopefully a major fundraising project to benefit our community Target: 100 members to celebrate 100 years 40% growth target in 4 years

Club in a Club Makes membership growth easy Makes membership growth a total club responsibility, but takes the intimidation factor away. Clubs that do it well and follow each step usually will see 20%-50% growth in 12 months.

Membership growth - a total club responsibility Lets do an exercise: On the sheet at your table, fill in as many names possible that first come to mind - at least three names Forget whether they have been asked before Forget if you think that they are too busy (they decide that – not you). Use your business cards for a prompt don't worry about full details That’s it! Gone is the embarrassment of hounding friends to join! You simply put down their name The Club committee does the rest – what a relief!

So, what next… The committee collects the names (includes classification) Circulates the list to the club to firm up details Goes to the board for review Back to the club so everybody knows the potential members

Ok, that’s easy… A letter is sent out to all potential members from the club president Inviting the potential member and partner to attend our Rotary meeting. Expected results: For every 100 names, approx. 15 should respond positively… Of these, over 50% will join These results were based on 25 participating clubs surveyed

Special Rotary Event A special night is planned with a few motivational speakers highlighting the work of Rotary in our community and abroad. Those potential members who show interest are invited to continue to attend our regular meetings.

Induction Night! When potential members are settled in: A big induction night is planned with District Governor and Assistants invited to assist. Important: New member partners invited and given special treatment

That’s it! Questions