Case Study: Charlotte & Jane Objectives: Launch 50s inspired fashion brand to media and key target audiences Position Charlotte & Jane as a new ethical.

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Presentation transcript:

Case Study: Charlotte & Jane Objectives: Launch 50s inspired fashion brand to media and key target audiences Position Charlotte & Jane as a new ethical Irish brand specialising in the perfect dress Raise the profile of the Charlotte & Jane brand to increase online purchases from their website and encourage key boutiques across Ireland to stock the brand

Activities Targeted media relations –Announcement Press Release targeting: National fashion editors and journalists Key stylists across print and broadcast Regional fashion writers Bloggers Consumer Whats Hot Providing consultation on online presence –Facebook –Blog –Twitter Exclusive viewings –Key media contacts –General public Photoshoots

Results Excellent response from media with ongoing positive and consistent coverage –Front cover of the Irish Times Magazine –Front cover of Your Life supplement in the Irish Mirror Positive response from media and the public to the Charlotte & Jane Exclusive Viewings Numerous print and broadcast features in progress Charlotte & Jane online sales have increased dramatically with two boutiques requesting to stock their dresses within the first two weeks of PR activity

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