Technology In Action Session: An On-Demand Sunday Transit Application CalAct November 2018

Who is SRTA? Regional Transportation Planning Agency (RTPA) & Metropolitan Planning Organization (MPO) Studies region’s transportation needs Identify and program transportation infrastructure improvements Administer funds ($24+ million) Pilot transit projects On-Demand Sunday Transit (July 2019) All-electric Intercity Bus Service (Dec. 2019) Micro-transit for City of Shasta Lake (TBD)

Who is SRTA? Ten staff: One region - Shasta County Executive Director, CFO, Executive Assistant Senior Planners (4) Associate Planners (2) Assistant Planner (1) One region - Shasta County Three Cities – Anderson, Redding, and Shasta Lake Population – 179,228* Area – 3,847 mi2 *46.58 people per square mile *2016 American Community Survey 5-year Estimates: https://factfinder.census.gov

Who is SRTA? Mission: “Maximize state, federal and other revenues for cost-effective transportation investment strategies that connect communities, people, and goods.”

The Future – Where are we headed?

The Region – 2018 RTP Goals Optimize use of roads to extend usefulness and maximize return-on-investment Strategically manage roadway capacity to keep people and goods moving efficiently Provide practical transportation choices for all users Create people-centered communities that support public safety, health and well- being Strengthen regional economic competitiveness Promote public access and transparency in planning and decision-making Preserve natural resources

The Region Population expected to increase by 17%

The Region Household growth – 19% Job growth – 21%

The Region Vehicle Miles Traveled growth – 26%

The Region – Distribution of Transportation Modes

The Region – Distribution of Transportation Modes

“Please provide transit on Sundays.”

Division of Big Ideas

Challenges & Opportunities The Challenge The Opportunities Transit services Monday – Saturday Fixed route Paratransit CTSA (M-F) No Sunday Transit Service “Choice” riders - few Service area – 100 square miles Real World Examples? Community expectations Technology “Breakthrough of TNC” Funding Community Support Board Support Partnerships

Launch service (tentative) Project Timeline 2016 2017 2018 2019 Today Launch service (tentative) 7/1/2019 Approve business and marketing plan 12/18/2018 Acquired Routematch for on-demand software solution 9/26/2018 SRTA Board approves service alternative and development of business plan 6/19/2018 SRTA Board approves dedicating funding toward Sunday Transit 4/24/2018 Community Surveys Completed 11/8/2017 Contract signed for on-demand transit feasibility studies 2/28/2017 Issue RFP for vendors to develop feasibility studies 12/13/2016 SRTA Board recommends staff explore options for possible Sunday service 4/26/2016

Community Input - Survey Results

Community Input - Survey Results Call In 48.1% Smartphone 43.0% 29% 71% Advance Request 45.9%

Launch service (tentative) Project Timeline 2016 2017 2018 2019 Today Launch service (tentative) 7/1/2019 Approve business and marketing plan 12/18/2018 Acquired Routematch for on-demand software solution 9/26/2018 SRTA Board approves service alternative and development of business plan 6/19/2018 SRTA Board approves dedicating funding toward Sunday Transit 4/24/2018 Community Surveys Completed 11/8/2017 Contract signed for on-demand transit feasibility studies 2/28/2017 Issue RFP for vendors to develop feasibility studies 12/13/2016 SRTA Board recommends staff explore options for possible Sunday service 4/26/2016

Sunday Service (Tentative) Partnerships: Dignity Health Connected Living (DHCL) & Routematch Timeframe: July 1, 2019 – June 30, 2021 Vehicles: 4-7 cutaways and/or vans Service Hours: 6:30 AM to 7:15 PM Service type: curb-to-curb (door-to-door for ADA riders) Fares: FREE Ride requests: Routematch Mobility software (website, mobile app, and phone-in) Reservations: On-demand and advance

Sunday Transit Service Area (Phase 1 – Tentative)

Expected Outcomes? Community turnout Transit service paradigm shift Demonstrate small-urban/rural success Be Flexible

Questions?