Introduction to Business & Marketing Communication Tools Introduction to Business & Marketing

What is Communication? Communication is the process of exchanging messages between a sender & receiver. Communication skills are used to send & receive messages by listening, reading, speaking and writing.

The Communication Process Barriers Message Feedback Sender Receiver Channel Message Barriers Feedback

Communication Channels Channels are the avenues through which messages are delivered, also known as “media.” Several factors will affect which channel you use to deliver the message. Accuracy Quality of Message Capacity how much content needs to be delivered? Cost Need for Feedback Speed

Communication Barriers Verbal Physical Vague or unclear vocabulary Foreign language or dialect Jargon vs. Layman’s Terms Geographic location Visual distractions Noise

Describe business / marketing communication tools and ways they are used in the workplace. Task 61

Communication Tools Apps Teleconference / Videoconference Blogging Telephone Email Text Fax Voice Messages Social Networking

Comm. Tools Worksheet Description What is it? Is it a form of formal or informal communication? Business & Marketing Is it used for business-to- customer communication, employee communication, etc.? Channel Considerations Does it offer high or low accuracy, capacity, and cost? Does it offer an opportunity for feedback? Is it timely? Potential Barriers Consider how the message might be interrupted.

How does time affect workers’ selection of communication media in a business? Think About It

Demonstrate professional communication skills. Task 62

Professional Communication Common forms of professional communication include: Business Letters Memos Reports

What’s the Difference? Technical Terminology Vocabulary words that are specific to a particular business or industry. Jargon Vocabulary words or expressions used by a particular profession or group of people (i.e., legal jargon). Layman’s Terms Words or terms that the average individual, or someone without specific knowledge of a certain subject, understands.

Think About It How might the use of slang and jargon between people from different cultures impact business communication ?

Professionalism Identify two rules or best practices for business communication. Telephone: Electronic Etiquette E-mail: Netiquette Social Media

Email Critique Can you identify what’s right and what’s wrong with each?

Mon. February 8, 2016 Today’s Agenda Objectives Closure Homework (61) Describe business / marketing communication tools and ways they are used in the workplace. (62) Demonstrate professional communication skills. Homework None  Today’s Agenda BRO Time Super Bowl Homework Your worksheet will be collected after class discussion. Communication Tools PowerPoint & Notes. Tools Worksheet. Email Critique & Assignment. Ethics Illustration – Presentations! Closure Provide an example of electronic etiquette (telephone) and netiquette (email) professionalism.

Writing a Professional Email TASK: Compose a professional e-mail to a teacher requesting information about a potential course offering for next year. ESSENTIAL QUESTION: Which classes are you considering for your schedule next year? REQUIREMENTS: specific subject line, formal communication style, concise content ASSIGNMENT: Word Document on VISION