Facebook Ads Case Study Alcatel EPABX Facebook Ads Case Study

About Alcatel EPABX OMNIPCX ENTERPRISE COMMUNICATION SERVER (OXE) is primarily a SIP based IP PBX as well as Hybrid EPABX System. Employees who primarily work on company premises and use voice communications frequently benefit from Open Touch Connection, the advanced business communications experience available on reliable desk phones, sturdy DECT or WLAN mobile handsets, and on software clients for PCs, tablets or smartphones. Users can pick the telephony features that suit their office work style from the comprehensive features offered by the Alcatel-Lucent OmniPCX® Enterprise CS

Target Audience Profile The Objectives The goal was to generate leads for EPABX replacement or New Extensions. Target Audience Profile 1200 Email ids of IT Heads of SMBs

Facebook Ad Lead Generation Form Fields 1) Full name 2) Email 3) Phone number 4) City 5) Organization Name 6) No. of Extensions Required Ad Preview Link https://fb.me/1UZCoMbR9NbP6Ty

Day1 We received only few Impressions

Day2 Impressions and Reach Increased

Day5 Impressions and Reach Increased Further But Still No Leads

Day7 We analysed the Audience and found that Audience is very limited to generate leads. So we have created Lookalike Audience of that 1200 email ids. That change done magic to us and on the same day we got 5 leads at cost per lead of Rs. 48

Day8 We received 10 leads at cost per lead of Rs. 23 and reach of 1206

Day9 10 Leads at cost per lead of Rs. 11

Thank You