AGILE PERSONA Template

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Presentation transcript:

AGILE PERSONA Template www.protocol.global COPYRIGHT & TRADEMARKS All content on the www.protocol.global website is copyright Protocol Global Ltd. All rights reserved. 'Protocol' and 'Protocol Empowering Marketers' are Trademarks of Protocol Global Ltd.

COPYRIGHT PROTOCOL GLOBAL LTD 2014-2018. ALL RIGHTS RESERVED. WWW COPYRIGHT PROTOCOL GLOBAL LTD 2014-2018. ALL RIGHTS RESERVED. WWW.PROTOCOL.GLOBAL

Gemma THE BIG PICTURE DAY TO DAY SHOWSTOPPERS Job Role Company Name Long Term Vision issues Xx Yy Nn Everyday issues and challenges Xx Nn yy Obstacles, objections and roadblocks Xx Nn Yy Gemma Job Role Company Name

Gemma PERSONA PROFILING, PLACEMENT & TARGETING THE BIG PICTURE DAY TO DAY SHOWSTOPPERS Long Term Vision issues Xx Yy Nn Everyday issues and challenges Xx Nn yy Obstacles, objections and roadblocks Xx Nn Yy Gemma Job Role Company Name MESSAGING MIX DEMOGRAPHIC IDENTIFIERS PREFERRED CHANNELS TRUSTED INFLUENCERS / LOGOS REGIONAL TARGETING People, organisations, platforms on web sites that this audience will turn to for trusted insights. Where are we going to find our persona, and where can we be seen and get found? Where do we need to focus our messaging, what is the priority for investing in content? What are the key data points that enable us to identify our audience in data and target them online? Watering Holes & Hang-Outs - Where can they be found, where can we be seen? Friends/Siblings Head of Year/Careers Greater London Central London Home Counties Mum & Dad Celebs/Icons AGE POLITICAL VIEWS SPECTRUM AFFINITY INTERESTS What do people like them typically have interests in that we can use for targeting? Gym & Exercise Eating & Drinking Parties & Clubs FIRMOGRAPHIC IDENTIFIERS What characteristics can help us narrow down the right companies & contacts? Industries – n/a Job Titles – n/a PROPRIETARY & ORIGINAL | COPYRIGHT PROTOCOL GLOBAL LTD 2014-2018. ALL RIGHTS RESERVED.