Marketing Strategy Discovery Meeting Concept Presentation for Advanced Plan for Health 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Agenda Background Concepts Implementation Pricing 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Background Needs, Goals and General Information for APH 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Background Overview Problem: Population Health Management (PHM) is correct, but too broadly defined market. There is too much noise from non-competing vendors/providers in this market. Value: APH product offers a compelling ROI (NPV, payback period, etc.) value Need: APH needs defining and impactful branding/messaging to generate more sales leads and help close sales. 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Concepts APH Identified Needs Succinct and impactful way of defining role in PHM and benefit to clients. Busy trade show schedule with 20 shows through to October. Four shows will feature larger 10x10 layouts, others will utilize smaller footprint for table displays. How to sell to companies that already have case/disease managers. 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Background APH Services and Value APH Nurse Navigator can work in place of or supplement CM/DM to yield improved benefits & cost reduction. Large yet always positive ROI range (400+ %). No client has achieved less than 400% ROI. Create individualized health plans with integrated savings based on health spend as APH reaches beyond just Wellness Programs and Case Management. 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Concepts How to position APH in the Market Place 1/14/2019 APH Concept and Discovery Meeting

APH Concept and Discovery Meeting Concepts Overview Branding and Marketing Concept is the core messaging (words & graphics) with which APH presents itself to prospects and the market as a whole. Spans all collaterals and other representative media (website, business cards, PowerPoints, etc.) Needs to be succinct, impactful, and relevant to audience Needs to differentiate APH as a unique service provider 1/14/2019 APH Concept and Discovery Meeting

What Pulls People to Your Website Organic Website Traffic Growth What Pulls People to Your Website Good content (“Content is King”) Design content for site visitors, not Google Make content informative and engaging On-Page Search Engine Optimization (SEO) Proper HTML construction Avoiding keyword saturation Create unique title tags and content for each page SEO-friendly URLs 1/14/2019 APH Concept and Discovery Meeting

Design Guidelines for Your Website Organic Website Traffic Growth Design Guidelines for Your Website You have about 4 seconds to interest someone with your website that they found via a search Your have about 30 seconds to tell someone what you do and how you can serve them Use free tools from Google and Bing to index and monitor your site Have an effective mobile/tablet website Keep you audience in mind (e.g. Spanish translation) 1/14/2019 APH Concept and Discovery Meeting

Marketing-Driven Traffic Growth 1/14/2019 APH Concept and Discovery Meeting

The Other Side of the Equation Driving traffic to your website will help boost your ranking - significantly Don’t get lost in the noise – an estimated 1 billion+ new web pages are published every day Inbound marketing and traditional marketing activities can drive people to your website Inbound links (links from other websites to yours) will help drive traffic to your site and increase your PR 1/14/2019 APH Concept and Discovery Meeting

An Example of Inbound Marketing in Action Cumming Lawn Service Went Live October 9th Ranked ~90th when searching for ‘cumming lawn service’ Presently still ranks only ~53rd Ranking was boosted by inbound marketing from LinkedIn, The Patch (Cumming edition), Yelp, etc. 1/14/2019 APH Concept and Discovery Meeting

Local Inbound Marketing Resources EZLocal InfoSpace Findlocal Foursquare Genie Knows Geodelic GetFave Go2 CitySquares CitySlick CitySearch YP.com Yelp Manta Kudzu Local Zagat BizWiki AnyWho Angies List Company.com Facebook Google+ LinkedIn Pinterest Groupon Etc. 1/14/2019 APH Concept and Discovery Meeting

Basic Website Marketing Goals Ensure address & phone are prominent on website Have a Google+ page. Get people to post reviews on your Google+ page. Build a social media audience in other areas like Facebook, LinkedIn, etc. Do basic on-page SEO (headings, content, etc.) Motivate your audience with call-to-actions Use free tools like Google Analytics and Google Webmaster Work on getting viable backlinks 1/14/2019 APH Concept and Discovery Meeting