Lesson 1: Pricing as A Product Strategy English for Economics Unit 2: Prices Lesson 1: Pricing as A Product Strategy oberon9351@yahoo.com.tw 楊宏羣Oberon 0937310774

Price Sensitive Customers Reading Summary Pricing Cost Profit Margin Nature Services Price Sensitive Customers

Pricing can be less important to some Reading Summary Mix: 4Ps Price 3Ps Pricing can be less important to some

Economics Vocabulary sales volume n Amount sold in a given time revenue Amount of income profitability Ability from net income cost structure Distribution of costs product positioning Process for target market profit margin Ratio of profitability calculate v To find a sum overhead frequent expense Money spent utility Public service

Economics Vocabulary depreciation n A decline in the market value perceived value Customers’ consideration of value in unison adv Together or at the same time over-priced a Value less than pricing sought after wanted fair reasonable commodity Mass-produced product Premium pricing Artificially higher price segment part risk averse Opposed to risk

General Vocabulary given prep Because of a particular fact willingness enthusiasm rather adv instead assign v allocate approximate To come closer or similar over-the-counter medicine Medicine without prescription assured a confident

Focus generate revenue v+n destroy / maintain profitability determine price / willingness / pricing calculate cost assign value command pricing

Task Pie Chart Personal Task 3 Group Task 1 + 2